Obtaining an LSU license through the Collegiate Licensing Company (CLC) is a process that will require a great deal of thought, research, and commitment. With hundreds of companies already licensed to produce a wide range of products, only those companies that can exhibit a commitment to the collegiate market, have established production and distribution capabilities, and/or offer a new or unique product will likely be granted the opportunity to obtain a license. CLC’s website has a Licensing Information page with extensive information on collegiate licensing including links regarding License Types, Application Timeline, Licensing Fees, and a link to Apply Now for a license. CLC has also posted information on the licensing process for “hot market” events associated with the NCAA/Bowls/Conferences. Various aspects of the licensing application process are covered in these web pages in addition to the financial and resource commitments necessary to successfully maintaining a collegiate license. These web pages, combined with this FAQ’s section, should answer most of the questions that you may have about the licensing process. Additional questions can be directed via email to applications@clc.com.

For information on the cost/expenses you can expect, please click the Licensing Fees link on the Licensing Information page or contact CLC.

The licensing process can vary in length due a number of factors outlined on the Application Timeline and Licensing Fees links on CLC’s Licensing Information page. Because the Internal Campus Supplier application process is streamlined, it is generally much faster. The Standard and Local application processes take varying amounts of time to complete based on the number of institutions being sought. Information on these license types can be found on the License Types link on the Licensing Information page. Generally, the fewer the number of institutions requested, the more expeditious the application process. As such, CLC highly recommends that you only apply for institutions that you are prepared to maximize in the near term. CLC strongly recommends that applicants not pursue detailed sales discussions or trade show planning until they fully complete the licensing process. In the spirit of fairness, we cannot accommodate “rush” requests as all requests are treated equally and on a first-come, first-served basis.

If your company only sells finished products and does not produce, alter, repackage, or finish collegiate products in any way, you are not required to have a license. Retailers should ensure that the collegiate products they purchase are produced by licensed vendors as discerning consumers will not purchase products that appear counterfeit or unlicensed. The current LSU licensee lists can be found here and they are updated on a monthly basis. Retailers that also screen or embroider their own products or source the products from an associated company must obtain a collegiate license.