Creativity and business collide in digital advertising – our graduates are doing great things at Nike, Deutsch NYC, YouTube and the Hearst Corporation.
Now is a great time to be in advertising because the rise of digital technology is bringing about tremendous change in the field. Our concentration focuses on both the art and science of advertising by developing skills in marketing, research, media and social networking, as well as creative planning and execution. Students who are interested in advertising should look for opportunities to develop their writing, creative and leadership skills. Graduates typically land jobs in account development and management, media analysis, research, sales, copywriting, advertising design, and sales promotion.
Advertising is the business of creatively and strategically connecting brands to their users. Advertising begins with understanding consumers’ wants and needs and ends with implementing a campaign that forges a bond between the brand—whether that be for a product like Nike, service like The Red Cross or an individual like Shaq—and its audience. Done well, advertising is entertaining, inspiring and informative.
The Manship School’s advertising curriculum is unique in that it focuses on digital branding. Whereas other programs offer digital as an add-on, we’ve made it the backbone of our curriculum. As such students gain a solid foundation in traditional advertising strategies, while also learning to think about, design and implement advertising campaigns across various digital and social media platforms such as mobile apps, Twitter and digital outdoor.
At the Manship School, we want our students to be as involved and well-rounded as possible and gain real world experience through a variety of channels. We do this in several ways:
We encourage students to pursue multiple internships. We have an extensive database of local and national companies that offer invaluable work experience to enhance students’ classroom education.
- Lamar Advertising Company (Baton Rouge)
- Ogilvy & Mather (NY)
- Peter Mayer (New Orleans)
- Rubin Postaer and Associates (Los Angeles)
- Saatchi & Saatchi (NY)
- Yellow Shoes Creative Group (The Walt Disney Company) (Orlando, FL)
- The Richards Group (Dallas)
Students have the opportunity to work in Student Media’s advertising department. Students learn the ins and outs of selling advertising space, designing ads for print and maintaining client relations.
LSU Advertising Federation
Ad Fed is the award-winning student chapter of the national professional society, American Advertising Federation (AAF). The organization promotes LSU advertising students by providing career opportunities and networking. Guest speakers and conferences help students develop ideas for creative advertising solutions and the latest trends in advertising and marketing. These activities also provide insight into successful networking, career planning and employment.
National Advertising Competition
Each year we participate in the National Student Advertising Competition (NSAC) where students compete with over 100 other schools around the country to execute a full advertising campaign for a national client. Our students have placed first in the regional round in 2017, 2016 and 2015.
With Manship's strong ties to AAF, our students are able to attend events that cater directly to their digital advertising concentration, expose them to local professionals and help them make valuable contacts. Students are able to participate in Ad Fed at two levels, student and local professional. The student organization, LSU Ad Fed, hosts bi-weekly meetings every semester, where the organization invites local professionals to speak on a particular topic within digital advertising and the organization that they represent. AAF-BR the local professional chapter hosts monthly luncheons, to which students are invited to network with Baton Rouge advertising folks and listen to an engaging presentation from a renowned advertising expert. AAF-BR also puts on an annual student conference to give undergraduates a more in-depth look at the field. The chapter's annual ADDY competition allows Baton Rouge advertising professionals to compete for awards and notoriety amongst their local peers, and the competition also includes a student division
While some of our graduates go on to portfolio school, some of our recent graduate professional placements include:
- R/GA (Los Angeles)
- Oglivy (New York)
- BBDO (Dallas, TX)
- Foursquare (New York)
- Nike (Portland, OR)
- New Orleans Hornets
- Atlanta Falcons
- Walgreens (Chicago, IL)
- Diane Allen and Associates (Baton Rouge)
- Lamar Advertising (Baton Rouge)
- Big Spaceship (New York)
- McGarrah Jessee (Austin, TX)
- Zehnder Communications (New Orleans)
- Digital at Horizon Media (New York, NY)
- We Are Alexander (New York, NY)
- MESH (Baton Rouge)
- Methods+Mastery (San Francisco, CA)
- Gatorworks (Baton Rouge)
- Starcom (Chicago, Il)
- Tinuiti (New York, NY)
- The Zimmerman Agency (Tallahassee, FL)
- The Richard Group (Dallas, TX)
- 360i (New York, NY)
- TracyLocke (Dallas, TX)
- Langland (New York, NY)
The digital advertising curriculum is subject to change each semester. Please refer to the LSU Catalog for the latest listings, or schedule a meeting with a Manship School counselor by calling 225-578-1899.
- MC 2010 or 2011 (Media Writing)
- MC 2015 or 2016 (Visual Communication)
- MC 2035 (Social Media and Digital Branding)
- MC 3080 or 3081 (Mass Media Law)
- MC 4090 or 4091 (Media Ethics and Social Responsibility)
- MC 2040 (Introduction to Advertising in the Digital Age)
- MC 3031 (Digital Advertising Creative Strategies)
- MC 3035 (Quantitative Audience Analysis)
- MC 3036 (Qualitative Audience Analysis)
- MC 4031 (Advertising Design, a.k.a. Advanced Creative Strategy) or MC 4040 (Advertising Management)
- MC 4045 (Advertising Campaigns)
- MC electives (6 hours)
- MKT 3401 (Principles of Marketing)
3+3 Pre-Law Option
The Manship School of Mass Communication partners with the Paul M. Hebert Law School to offer the 3+3 Pre-Law Program to students interested in both mass communication and law. This program is open to all mass communication students, no matter their chosen concentration. These students are, however, still required to complete coursework for one of Manship's four concentrations.