Areas of Study | LSU Manship School of Mass Communication

Areas of Study


Students pursuing a Bachelor of Arts in mass communication at the Manship School choose from one of four concentrations: digital advertising, journalism, political communication and public relations. Students in any concentration may pursue the 3+3 Pre-Law Program.

Digital advertising student analyzing social media

Digital Advertising

Digital advertising allows you to learn traditional and digital advertising strategies to reach broad audiences through social media, apps, geofencing and other platforms. Students regularly collaborate with major national brands in their classes. Check out this interview with Dr. Lance Porter to learn more. 

Career opportunities: Social media manager, creative director, account manager, copywriter

Journalism students on TigerTV set


Journalism focuses on storytelling across broadcast, print and digital platforms. You will learn writing, research, visual and multimedia skills and have real-world opportunities to work as a sports, investigative, political or general assignment journalist while still in school. Check out this interview with Dr. Ray Pingree to learn more. 

Career opportunities: Online content creator, television reporter or producer, investigative or political journalist, sports reporter, foreign correspondent


Political communicaiton student in the Louisiana State Capitol

Political Communication

Political communication blends politics, public relations, community outreach and issue-based advocacy to develop community leaders who help shape society. Check out this interview with Dr. Kathleen Searles to learn more. 

Career opportunities: Campaign manager, policy advisor, lawyer, political consultant, lobbyist, political journalist, speechwriter

Public relations students speaking behind podium

Public Relations

Public relations emphasizes strategic communication, planning and implementation for corporate, non-profit and government organizations. This concentration teaches you skills ranging from strategic writing to planning a product launch to crisis communication. Check out this interview with Dr. Jinx Broussard to learn more. 

Career opportunities: Public information officer, communications director, fundraiser, event planner, community outreach coordinator


Students from the Louisiana Statehouse Bureau in the Louisiana State Capitol

3+3 Pre-Law Program

The 3+3 Pre-Law Program combines your first year of law school with your senior year of undergraduate studies, saving you time and money. This program allows you to choose any of our four concentrations and helps you develop skills critical to the legal field, including writing, interpersonal communication, research, public speaking and media management. Check out this interview with Dr. Will Mari to learn more. 

Career opportunities: Attorney, public advocate, entertainment lawyer, First Amendment lawyer, judge