Overview | LSU Manship School of Mass Communication

About Us

Overview

Communication is our passion. And it shows. At the Manship School, students and faculty know each other by name and work closely together. Students find a dynamic place to build the skills they need to work as professionals in media and communication. Through our teaching, generation, cultivation and application of knowledge, and community engagement, we educate creative thinkers and leaders in media advertising, public relations and political professions, and are committed to leading the study and practice of media and public affairs within an evolving technological and global society.

"These are extraordinary times for careers and research in media. Our work is more essential than ever, and we are deeply committed to it. Mass Communication drives business, and there is real opportunity in media careers. Public discourse on topics from politics and the economy to sports and fashion flows through an increasingly social media"

Martin Johnson, LSU Manship School of Mass Communication Dean

21st Century Communicators

While other mass communication programs scramble to keep up with a rapidly changing media landscape, we are taking steps to prepare all students to succeed on every platform – print, internet, broadcast, social media and whatever comes next. The Digital Media Initiative is part of the Manship School’s goal of bringing innovative thinking about the digital environment to the forefront of its educational curriculum. The Social Media Analysis and Creation (SMAC) Lab in Hodges Hall is an open workspace where students, faculty, and industry collaborate on the study and development of the future of mass communication. Here, students and faculty work with industry to create digital, social and mobile platforms and to study these platforms’ effects on audiences. Conceptualized as a combination work and research space, the lab features three walls covered in dry-erase paint, with the fourth wall featuring an Internet-enabled and Web conference-ready television featuring both Google TV and Apple TV platforms.

Focus on Media & Public Affairs

Teaching and scholarship at the intersection of media & public affairs -- It's our signature emphasis, and what distinguishes the Manship School from other mass communication programs. In 1998, the Manship School established the nation's first and only doctoral program specializing in media & public affairs. 

The Reilly Center for Media & Public Affairs, an integral part of the Manship School, uses the intellectual muscle of the school’s faculty to help solve practical problems and advance good government initiatives. The Reilly Center’s mission is to generate thoughtful programs, dialogue and research about mass communication and its many faceted relationships with social, economic and political issues. Evident in everything the center does is its commitment to strengthen and advance our national leadership in media and politics.   

Commitment to Diversity

We are dedicated to creating an educational environment in which diversity is valued and encouraged and is working to be on the forefront of educating both students and professionals on the topic of media diversity. In fact, the Association for Education in Journalism and Mass Communication awarded its inaugural Diversity and Equity Award to the Manship School. We were cited for our comprehensive diversity plan, fundraising for diversity, organized efforts to recruit faculty and students, constant attention to the classes we offer, faculty research and service to other universities, journalists and their public through its Forum on Media Diversity

Get the Facts

  • 60% of our faculty members have conducted research on topics related to diversity.
  • We have received four separate grants that involve diversity related concepts.
  • In 2009, 13% of our students were African-American, Latino or Asian and nearly 30% of the faculty and staff represented minority groups.
  • The Reilly Center for Media & Public Affairs helped establish the Forum on Media Diversity which includes a bibliographic database of over 3,000 academic and professional journal articles, books and conference papers on diversity issues with focus on media, journalism and communication in both national and international contexts.
  • We created the nation's first and only Chair in Race, Media and Cultural Literacy.