A group of Manship School digital advertising students won the regional round of the National Student Advertising Competition in Knoxville, Tenn. They will move on to the semi-finals, where eight schools will be chosen for the finals in Las Vegas in June. The American Advertising Federation sponsors the competition.
The students developed an integrated marketing campaign for Pizza Hut, this year’s corporate client for more than 200 university chapters around the country. The team competed against schools in Alabama, Georgia, Louisiana, Mississippi and Tennessee. We last won the regionals in 2013, when Glidden Paint was the client.