Lance Porter

Lance Porter

Professor; Director, Social Media Analysis & Creation Lab
Doris Westmoreland Darden Distinguished Professor
201C Hodges Hall | (225) 578-7377 | | CV


Lance Porter is the Doris Westmoreland Darden Distinguished Professor and the founding Director of the Social Media Analysis and Creation (SMAC) Lab. With more than 25 years of marketing experience, Porter has focused on digital media since 1995, when he built his first commercial Web site. In 2017, Porter earned the LSU Rainmaker Mid Career Scholar Award. Before coming to LSU, Porter spent four years as executive director of digital marketing for Disney’s film studio. His research focuses on emerging media and power. He holds a joint appointment with LSU’s interdisciplinary Center for Computation and Technology (CCT), where he is the area lead in the cultural computing focus area.

Follow Me On Twitter: @lporter



Selected Publications

Crosswell, L. & Porter, L. (2018). Politics, Propaganda, and Public Health, Lanham: Lexington Books.

Windels, K., Heo, J., Jeong, Y., Porter, L. & Wang, R. (2018). My Friend Likes This Brand: Do Ads with Social Context Attract More Attention on Social Networking Sites? Computers in Human Behavior. DOI: 10.1016/j.chb.2018.02.036

Brown, P. & Porter, L. (2017). Science in the Social Media Age: Profiles of Science Blog Readers. Journalism and Mass Communication Quarterly. DOI: 10.1177/1077699016685558.

Crosswell, L., Porter, L. & Sanders, M. (2017). Out of Sight, Out of Mind?: Addressing Unconscious Brand Awareness in Healthcare Communication.  In O’Hair, D. (Ed.) Risk and Health Communication in an Evolving Media Environment, New York: Routledge.

Madison, T., Porter, L. and Greule, A. (2016). The Parasocial Compensation Hypothesis. Imagination, Cognition and Personality, 35(3), 258-279.

Crosswell, L. and Porter, L. (2016). Inoculating the electorate: A qualitative look at American corporatocracy and its influence on health communication. Critical Public Health, 26(2), 207-220.

Madison, T. and Porter, L. (2015). The People We Meet: Functions of Parasocial Interaction. Imagination, Cognition and Personality, 35(1), 47-71.

Porter, L (2014). Digital, Social, and Mobile: The Multiplatform News Future of New Orleans. In Miller, A. and Reynolds, A. (Eds.) News Evolution or Revolution? The Future of Journalism in the Digital Age (pp. 163-178). New York: Peter Lang.