Yongick Jeong

Yongick Jeong

John H. Bateman Professor, Associate Professor | 252 Hodges Hall | (225) 578-7381 | yjeong@lsu.edu | CV


Yongick Jeong received his Ph.D. from the University of North Carolina. His interests include advertising, new and entertainment media and measuring advertising effectiveness. He teaches media research and media analysis.  

Selected Publications

Jeong, Y., Tran, H., & Zhao X. (2012). How much is too much? The collective impact of repetition and position in multi-segment sports broadcast. Journal of Advertising Research, 52(1), 87-101.DOI: 10.2501/JAR-52-1-087-101.

Jeong, Y., Kim, Y., & Zhao, X. (2011). Competing for consumer memory in television advertising: Interplay among ads, on-air promotions, and TV billboards. International Journal of Advertising, 30(4), 617-640. DOI: 10.2501/IJA-30-4-000-000.

Jeong, Y. (2011). The impact of commercial break position on advertising effectiveness in different mood conditions, Journal of Promotion Management. 17(3), 291-314. (DOI:10.1080/10496491.2011.596765).

Jeong, Y., Sanders, M., & Zhao, X. (2011). Bridging the gap between time and space: Examining the impact of commercial length and frequency on advertising effectiveness. Journal of Marketing Communications, 17(4), 263-279. DOI: 10.1080/13527261003590259.

Jeong, Y., & Mahmood, R. (2011). Reading the world’s mind: Political, socio-economic, and cultural approaches to understanding worldwide Internet search queries. International Communication Gazette, 73(3), 234-252.

Jeong, Y., & Mahmood, R. (2010). Political, socioeconomic and cultural consideration of globalization on the Internet. International Communication Research Journal, 45(3-4), 2-27.

Jeong, Y., An, D., & Kim, S. (2010). The impact of television billboards on the effectiveness of embedded ads in sports broadcasts. Korean Journal of Advertising, 21(4), 43-58. (*Korean Journal of Advertising is a leading advertising journal in Korea).

Jeong, Y., & King, C. M. (2010). Impacts of website context relevance on banner advertisement effectiveness. Journal of Promotion Management, 16(3), 247-264.

Yu, H., Baek, T. H., Jeong, Y., & Ju, I. (2010). How many plastic surgeons’ websites contain information recommended by the ASPS advertising code of ethics? Internet Journal of Law, Healthcare and Ethics, 6(2).