LSU’s Manship School of Mass Communication Names Yongick Jeong New Associate Dean for Graduate Studies and Research

July 17, 2018
Yongick JeongBaton Rouge, LA – LSU’s Manship School of Mass Communication named Yongick Jeong, Ph.D., as its new associate dean for graduate studies and research. Jeong is an award-wining associate professor who previously served as area head of the Manship School’s digital advertising concentration.

In this new role Jeong will oversee all facets of the Manship School’s Masters and Ph.D. programs, including recruitment, graduate assistantships, research and student travel. Jeong replaces Martin Johnson, Ph.D., who previously held the role of associate dean for graduate studies and research before becoming dean of the Manship School July 1.

“I am especially excited to have Dr. Jeong in this role given the importance of strategic communication to our graduate program, particularly our professional master’s program. In addition, his broad research interests, which include visual attention to advertising, the effectiveness of advertising and public service announcements, various warning labels and coverage of international disasters, make him an excellent resource to students attracted to our unique doctoral program in media and public affairs,” Dean Johnson said.

The Manship School’s doctoral program has a record of success with its graduates, many who have gone on to work at highly-respected research institutions such as the Kaiser Family Foundation and other esteemed institutions such as Marquette University, Auburn University, California State Polytechnic University-Pomona, Howard University, Indiana University, Syracuse University and the University of South Carolina. Alumni of the Manship School  master’s program hold a variety of positions in journalism, strategic communication, political communication, law and business, and many have gone on to seek doctoral education as well.

Jeong joined the Manship School in 2007 after earning his Ph.D. in mass communication from The University of North Carolina at Chapel Hill. He became digital advertising area head in 2013. Among his numerous awards, Jeong most recently received the 2018 Tiger Athletic Foundation President’s Award, which recognizes a faculty member for extraordinary classroom teaching as demonstrated by an impact on and an involvement with students, a scholarly approach to teaching and learning, and contributions to the profession of teaching. He is also the recipient of the 2015 American Advertising Federation’s Ralph Sims Advertising Teaching Award of Excellence from AAF Baton Rouge. Jeong is also adviser of the Manship School National Student Advertising Competition, which regularly wins regionally and is nationally competitive.


About the Manship School: LSU’s Manship School of Mass Communication ranks among the strongest collegiate communication programs in the country, with its strong emphasis on media and public affairs. It offers undergraduate degrees in journalism, political communication, digital advertising, pre-law and public relations, along with four graduate degree programs: master of mass communication, Ph.D. in media and public affairs, certificate of strategic communication, and dual MMC/law degree. Its public relations students were recently ranked the #1 team in the nation, and its digital advertising and student media teams frequently earn national recognition.