Professional Sales Institute

LSU Professional Sales Institute

The LSU Professional Sales Institute (PSI) is dedicated to researching and sharing sales expertise and developing professional sales leaders. Its mission is to educate and develop exceptional professional sales leaders and to discover and disseminate sales knowledge. PSI supports students’ academic and professional development through in-class instruction, sales-focused events, interactive projects, sales competitions, networking opportunities, and career search.

PSI students are invited to participate in the popular PSI Golf Tournament, the PSI Sales Symposium, various sales competitions, and career events. In addition to teaching, PSI faculty conducts advanced scientific analysis on the sales profession and provides insights to managers on state-of-the-art methods to build and maintain a competitive edge in the sales force. The Professional Sales Institute was named one of the top professional sales programs by the Sales Education Foundation and is a member of the University Sales Center Alliance. PSI is also an Education Partner of HubSpot.

 

Research from PSI

The research mission of the LSU PSI is to conduct cutting-edge scientific analysis on the sales profession and provide insights to managers on state-of-the-art methods to build and maintain a competitive edge in the sales force. Our researchers work collaboratively with managers and executives on projects that provide both practical implications for managers and scientific findings for academic audiences. Our areas of research projects include:

  • Sales force compensation plans
  • Increasing the lifetime value of salespeople
  • Sales strategy
  • Sales force design 
  • Customer engagement
  • People and skills
  • Motivation
  • Sales operations

 

 

Ribbon denoting full membership in the university sales center alliance

LSU's Professional Sales Institute is a full member of the University Sales Center Alliance (USCA). PSI has officially met the rigorous requirements of full membership in the community of sales educators who are dedicated to advancing the sales profession through teaching, research, and outreach. Out of the 70 schools that are members of USCA, only 37 have reached full membership status.

Learn more

 

Opportunities for PSI Students

Sales team meeting
PSI Sales lab conference table
PSI Career fair representatives

PSI Sales Team

Members of the PSI Sales Team gain the skills and experience needed to excel in sales careers. Every year, the PSI Sales Team participates in several collegiate sales competitions (Bayou Sales Challenge, ICSC, and NCSC) that often attract major corporations offering internship and employment opportunities. Membership is open to students in the Professional Sales Concentration with the approval of the team coach.

Join the Sales Team

Jim & Laura Parr Professional Sales Lab

The Sales Lab, located on the second floor of the BEC Rotunda, allows Professional Sales Concentration students to perfect their business-to-business (B2B) sales skills in an office-like setting. This dedicated space offers advanced audio and video technology for B2B role-play video capture, coaching, and archiving. The lab is also home to the award-winning PSI Sales Team. Members frequent the space as they prepare for upcoming competitions. 

Career Expos

PSI hosts career expos each semester for students to meet representatives from the institute's corporate partners. The corporate partners are available to speak with students about their internships and full-time employment opportunities, as well as provide professional sales advice. Many PSI students leave the career expo with excellent career prospects and contacts each year. 

 

 

PSI Professional Events

Man swing golf club at driving range.

Speaker points at audience at PSI Sales Symposium.

PSI Golf Tournament

The PSI Golf Tournament allows PSI’s corporate friends to network with professional sales students, who gain real-world sales experience and help generate funding for PSI through ticket sales. Students and industry representatives team up for fun and networking at Top Golf during this annual event. 

The 2022 PSI Golf Tournament is scheduled for November 17. 

Details & registration

LSU Sales Symposium

This event is for business leaders, sales professionals, business owners, or anyone in a front-line decision-making position at a company. Attendees get the latest insights on sales methodologies, new and emerging roles in sales, and the technologies that support these roles. 

This year’s symposium themed Emerging Sales Roles and Structures in Today’s Digital Selling Environment, was held on April 22, 2022, and featured keynote speaker Steve Pacinelli, CMO of BombBomb.

The 2023 Sales Symposium will be held in the spring. Check back for the date and details. 

 

 

PSI Corporate Partners

PSI has set a standard for developing students who are bright, innovative, and prepared for the workforce. Our corporate partnerships are designed to provide a strong return on  investment through strategic engagement opportunities with students and industry events that help build company brand awareness and meet workforce objectives.

Investor Level - $25,000 Annually (Three Year Commitment)

  • All Partner Level Benefits
  • Corporate name/logo on one role-play room in the Professional Sales Lab (3 available)
  • Investor Member recognition on the PSI website and media
  • Check presentation ceremony with media package 
  • Seat on the PSI Advisory Board
  • Six tickets to the annual LSU PSI Sales Symposium

Partner Level - $15,000 Annually

  • All Sponsor Level Benefits
  • PSI assistance in identifying sales students that fit partner’s employment requirements
  • Priority usage of your business/product as a project/example in sales classes
  • Semesterly presentation opportunity to PSI sales classes
  • One full-day Rotunda Table Sit during the fall and spring semesters
  • Interview space and scheduling assistance during the fall and spring semesters
  • Promotion of partnership on college social media channels
  • Four tickets to the annual LSU PSI Sales Symposium

Sponsor Level - $10,000 Annually

  • Corporate logo on the E. J. Ourso College of Business - Professional Sales Institute website 
  • Participation in the semi-annual PSI Sales Career Expo
  • Seat on judging panel for the annual PSI Internal Sales Team Competition
  • Complimentary invitation to and partnership recognition at the spring PSI Golf Tournament
  • Two tickets to the annual LSU PSI Sales Symposium
  • Access to the sales student resume book
  • Communication of employment and internship opportunities to all PSI students
  • Complimentary Corporate Partnership
    Employment and internship opportunities emailed to all sales students
  • Opportunity for a personal tour of the E. J. Ourso College of Business and Professional Sales Institute facilities

To become a PSI Corporate Partner, contact Greg Accardo.

 

Our Partners 

Investors - $75,000 (3 years at $25,000 annually)

Your company could be here.

 

Partners - $15,000 (annually)

 

BXS Insurance logo
CDW logo red

Northwestern Mutual logo

 

Unifirst logo
United Rentals Logo
 

 

Sponsors - $10,000 (annually)

 

Arrive Logistics logo
CMA Technology
Insight Global logo

 

Paycom logo green
Waste Pro logo
 

 

 

Contact Us

Philip Greg Accardo

Director,  Professional Sales  Institute
2027 Business Education Complex East
225-578-8797
gaccardo@lsu.edu

Nawar Chaker

Director of Research,
Professional Sales Institute
2123 Business Education Complex South
nawarchaker1@lsu.edu