Building the brand behind business.
The LSU Department of Marketing has a focused approach — maintaining a foundational curriculum meant to adapt to evolving industry challenges. We believe marketing is a critical part of any business plan that seeks to generate growth organically and create sustainable value by better understanding the needs of target markets and effectively delivering the appropriate products and services. Our students enjoy the practical application of marketing principles through participation in competitions and case studies outside the classroom and exploring relevant industry issues within the classroom, all leading to graduates ready to lead in their chosen careers.
Explore our marketing degree programs
The Bachelor of Science in Marketing teaches students how to analyze customer needs, execute product/service design, devise a branding strategy, establish pricing, develop promotional strategies, and create distribution systems while maintaining a competitive advantage.
The PhD in Marketing is the mark of highest achievement in the academic study of marketing. Our program is designed to produce scholars who conduct top-tier, original research that makes a significant contribution to knowledge within the marketing discipline.
The Department of Marketing faculty draw on behavioral, economic, psychological, and administrative theory to examine the current and future needs and wants of a customer. The Behavioral Research Lab is a state-of-the-art facility that provides our faculty with the means to conduct cutting-edge, technology-based marketing research.
Our faculty are elite researchers who combine current theories and methods with hands-on learning and projects in their courses. They publish articles in top academic journals, write textbooks, and participate actively in the marketing profession, resulting in a well-rounded education from theoretical and real-world perspectives.
A Top Sales Program in the Nation
The Professional Sales Institute is dedicated to research, sharing sales expertise, and developing sales leaders.
PSI supports students’ academic and professional development through in-class instruction, sales-focused events, interactive projects, sales competitions, networking opportunities, and career search.
Cutting-Edge, Technology-Based Marketing Research
Behavioral Research Lab
This state-of-the-art facility is equipped with multimedia research equipment, physiological measurement devices, and eye tracking equipment, enabling the college's faculty to conduct innovative behavioral-based research.
The Student Experience
As the stockings are hung by the chimney with care, stores around the country are bursting with items and holiday deals. The National Retail Federation predicts spending will be near $950 billion, even as inflation and higher prices weigh heavily on shoppers’ minds and bank accounts. LSU Marketing Professor Dan Rice analyzes the numbers and shares expertise to help buyers make the right decision this holiday season.
If you've ever seen a graduate portrait, wedding photo, or professional headshot in our the Baton Rouge area, there is a chance it was taken by Eric Garcia, better known as the owner of Geauxgarcia Photography. Although he's best known for his work in the Baton Rouge metro area, you can find him taking shots all over the Gulf Coast, doing his favorite thing: capturing his clients on some of their best days.
It's that time of year again: back-to-school shopping season! At the end of every summer, parents pack their kids in the car and head to a crowded Wal-Mart or Target to search for sales on school supplies for the upcoming academic year.