Jianan Wu

Professor,
Department of Marketing

Professor,
Flores MBA Program

Contact
jiananwu@lsu.edu
225-578-7296
2121 Business Education Complex South

Education
PhD Business Administration, Smeal College of Business, The Pennsylvania State University, 1998

Jianan Wu Headshot

Professor / Associate Professor, E. J. Ourso College of Business, Louisiana State University (2006 - Present).

Associate Professor / Assistant Professor, A. B. Freeman School of Business, Tulane University (1998 - 2006).

His research is accessible at https://www.researchgate.net/profile/Jianan_Wu3 and https://scholar.google.com/citations?user=kJSMT6kAAAAJ&hl=en

Lu, S., Wu, J., and Tseng, S. Allen (2018). How Online Reviews Become Helpful: A Dynamic Perspective. Journal of Interactive Marketing, 44(November), 17-28.

Wu, J. (2017). Review Popularity and Review Helpfulness: The Effectiveness of Online User Reviews. Decision Support Systems, 97(May), 92-103.

Wu, Y. and Wu, J. (2016). The Impact of User Review Volume on Consumers' Willingness-to-Pay: A Consumer Uncertainty Perspective. Journal of Interactive Marketing, 33(February), 43-56.

Wu, J., Wu, Y., Sun, J., and Yang, Z. (2013). How Much Are Buyers Willing To Pay? A Two Stage Model of Uncertainty Assessment with Online User Reviews . Decision Support Systems, 55(1), 175-185.

Wu, J. and Ayala, E. (2013). The Role of Online Seller Reviews and Product Price on Buyers' Willingness-To-Pay: A Risk Perspective . European Journal of Information Systems, 22(4), 416-433.

Allen, G. and Wu, J. (2010). How Well Do Shopbots Represent Online Markets? A Study of Shopbots' Vendor Coverage Strategy . European Journal Of Information Systems, 19(June), 257-272.

Wu, J., Cook, V., and Strong, E. (2005). A Two-Stage Model of Promotional Performance of Pure Online Players. Information Systems Research, 16(4), 334-351.

Wu, J. and Rangaswamy, A. (2003). A Fuzzy Set Model of Search and Consideration with An Application to An Online Market.. Marketing Science, 22(3), 411-434.

DeSarbo, W. and Wu, J. (2001). The Joint Spatial Representation of Multiple Data Sets Collected in Marketing Research. Journal Of Marketing Research, 38(2), 244-253.

Degeratu, A., Rangaswamy, A., and Wu, J. (2000). Consumer Choice Behavior in Online and Traditional Supermarkets: The Effects of Brand Name, Price, and other Search Attributes. International Journal Of Research In Marketing, 17(1), 55-78.

Teaching Interests: Marketing Research, Marketing Analytics, International Marketing, Marketing Management

Research Interests: E-Commerce, Marketing Analytics, International Marketing

Journal of Interactive Marketing, Editorial Review Board Member (, 2007)

  • 2011 Jan-Benedict E.M. Steenkamp Award for Long Term Impact (IJRM), European Marketing Academy (EMAC), 2011
  • Flagship Faculty, Louisiana State University, 2006
  • Outstanding Young Researcher Award, A. B. Freeman School of Business, Tulane University, 2003
  • 2000 Honorable Mention Award (IJRM), European Marketing Academy (EMAC), 2000

Su, Q. Julie and Wu, J. (2021, April). Differential Effects of Online Review Characteristics on Innovators and Imitators in New Product Adoption. Presented at Southeastern Marketing Symposium sponsored by University of Mississippi, (Virtual).

Su, Q. Julie and Wu, J. (2020, June). Differential Effects of Online Review Characteristics on Innovators and Imitators in New Product Adoption. Presented at 2020 INFORMS Marketing Science Conference sponsored by Duke University, North Carolina, USA.

Lu, S. and Wu, J. (2020, June). Visual-Based Brand Perception On Social Media. Presented at ISMS 2020 Marketing Science Conference sponsored by ISMS of INFORMS, Duke University (online).

Wu, Y. and Wu, J. (2016, June). The Dynamic Impact of Online Review Content on Product Sales. Presented at INFORMS Marketing Science Conference sponsored by INFORMS, Shanghai, China.

Lu, S., Wu, J., and Tseng, S. (2016, June). How Online Reviews Become Helpful: A Dynamic Perspective. Presented at Marketing Science sponsored by INFORMS, Shanghai, China.