Hyojung Park

Hyojung Park

Associate Dean of Research & Strategic Initiatives; Associate Professor; Blue Cross/Blue Shield Louisiana Professor, Health Communication
217A Journalism Building | 225-578-2426 | hjpark6@lsu.edu | CV


Hyojung Park earned her doctorate from the University of Missouri School of Journalism in 2011. She joined the Manship School of Mass Communication faculty in the fall of 2012 and teaches undergraduate courses in public relations. Her research explores the role and effective use of new media in branding, relationship management, and crisis communication. Intertwined with social media and strategic communication, her research also pertains to health communication, tapping into the adoption and use of social media to promote health literacy and enhance health behaviors. As a graduate student, she won five Top Paper awards at national and international academic conferences. Her work has been published in top-tier journals, such as Journal of Public Relations Research, Journal of Health Communication, and Journal of Business Ethics. 


Selected Publications

Alhabash, S., Park, H., Kononova, A., Chiang, Y., & Wise, K. (in press). Exploring the motivations of Facebook use in Taiwan. Cyberpsychology, Behavior, and Social Networking.

Park, H., Rodgers, S., & Stemmle, J. (in press). Analyzing health organizations’ use of Twitter for promoting health literacy. Journal of Health Communication.

Lee, H., & Park, H. (in press). Testing the impact of message interactivity on relationship management and organizational reputation. Journal of Public Relations Research.

Hong, H., Park, H., Lee, Y., & Park, J. (2012). Public segmentation and government-public relationship building: A cluster analysis of publics in the United States and 19 European countries. Journal of Public Relations Research, 24(1), 37-68.

Park, H., & Reber, B. H. (2011). The organization-public relationship and crisis communication: The effect of the organization-public relationship on publics’ perceptions of crisis and attitudes toward the organization. International Journal of Strategic Communication, 5(4), 240-260.

Kim, S.-Y., & Park, H. (2011). Corporate social responsibility as an organizational attractiveness for prospective public relations practitioners. Journal of Business Ethics, 103(4), 639-653.

Park, H., Rodgers, S., & Stemmle, J. (2011). Health organizations’ use of Facebook for health advertising and promotion. Journal of Interactive Advertising, 12(1), 62-77.

Wise, K., Alhabash, S., & Park, H. (2010). Emotional responses during social information seeking on Facebook. Cyberpsychology, Behavior, and Social Networking, 13(5), 555-562.

Park, H., & Reber, B. H. (2010). Using public relations to promote health: A framing analysis of public relations strategies among health associations. Journal of Health Communication, 15(1), 39-54.

Park, H., & Reber, B. H. (2008). Relationship building and the use of Web sites: How Fortune 500 corporations use their Web sites to build relationships. Public Relations Review, 34(4), 409-411.

Kim, K., Park, H., & Song, I. (2006). Exploring the consequences and values in using cell phones. The Korean Journal of Journalism and Communication Studies, 50(1), 60-90.