Digital Advertising Scholar Sujin Kim, Ph.D., Has Joined LSU Manship School’s Faculty


October 27, 2020

Sue Kim, Ph.D.

BATON ROUGESujin Kim, Ph.D., has joined the LSU Manship School of Mass Communication’s faculty as an assistant professor of digital advertising in fall 2020.

Kim brings with her an impressive range of professional advertising experience and an exciting research agenda. Kim previously worked as a marketing assistant manager for Hankook Cosmetics and an art director on OgilvyOne Worldwide’s Creative Team. Her research focuses on understanding how consumers negatively respond to advertisements in digital media, along with studying how digital technology can influence consumer attitudes and behaviors.

“We are excited to have Dr. Kim as our newest digital advertising faculty member,” said Jun Heo, the Manship School’s digital advertising area head. “Her extensive work in multimedia design and digital media advertising, coupled with her areas of research, will complement the School’s advertising curriculum.”

When Kim visited the Manship School last year, she said she was amazed by the depth of the student-faculty engagement.

“Each interaction that I had with the Manship students left me energized and excited,” Kim said. “I am looking forward to making this a daily experience.”

This fall, Kim is teaching courses in graphic design and advanced quantitative research methods. In the spring semester, she will teach classes on graphic design and quantitative audience analysis.

Kim has presented at several conferences, including the American Academy of Advertising Annual Conference, the Global Marketing Conference, the National Communication Association and the Academy of Marketing Science. She is a two-time alumna of the University of Texas at Austin (Ph.D. and M.A., both in advertising) and earned a B.A. in visual multimedia design from Konkuk University in Seoul, South Korea.


LSU’s Manship School of Mass Communication ranks among the strongest collegiate communication programs in the country, with its robust emphasis on media and public affairs. It offers undergraduate degrees in public relations, journalism, political communication, digital advertising and pre-law, along with four graduate degree programs: master of mass communication, Ph.D. in Media and Public Affairs, certificate of strategic communication and dual MMC/Law degree. Its public relations students were recently ranked the #1 team in the nation, and its digital advertising and student media teams frequently earn national recognition.

Contact Aariel Charbonnet | LSU Manship School of Mass Communication |