LSU Names Todd Woodward Vice President of Marketing & Communications
October 04, 2023
BATON ROUGE –LSU has selected Todd Woodward to serve as the Vice President of Marketing & Communications, effective November 1 pending approval by the LSU Board of Supervisors.
“We’re excited to welcome Todd to the LSU team,” said LSU President William F. Tate IV. “His broad scope of experience, change-agent mentality, and data-focused decision-making differentiated him as the right leader to help us reimagine university marketing and communications.”
Woodward brings an extensive array of marketing and communications experience across higher education, corporate and consumer brands. He is currently the Vice President of Strategy, Marketing and Communications at Colorado College, a distinguished liberal arts university in Colorado Springs known for the innovative block system of teaching. There, he managed brand reputation, public relations and digital marketing as well as annual strategic planning for the college with the school’s president.
Prior to Colorado College Woodward spent 15 years in the consumer agency world with clients like Harley-Davidson, P&G and the Got Milk? campaign. Woodward brings a corporate marketing communications background to LSU with stints at Amway and Herman Miller. In Higher Education, he served seven years as the Associate Vice President for Marketing and Communications at the University of Notre Dame, where he launched the award-winning “What Would You Fight For?” marketing platform that has been running for more than a decade.
“This is an incredible moment for LSU, President Tate has outlined an aggressive strategic plan with his Scholarship First Agenda,” Woodward said. “As a brand marketer and digital storyteller, I am excited to work with the faculty and to bring higher visibility to the impact their work has in Louisiana and the world.”
Woodward will report to the President and lead the university’s central communications office to coordinate and transform the way LSU tells its story. In addition to positioning LSU within the higher education landscape, he will be tasked with reimagining the university’s approach to storytelling, marketing and communications.