Bravo TV Personality Craig Conover Kicks Off Book Tour at LSU’s Business Education Complex

February 18, 2022

BATON ROUGE- Sewing Down South's Craig Conover successfully leveraged his role on Bravo's “Southern Charm”to turn his passion for sewing and home décor into a thriving business. Considering Conover's recent business success, he’s set to release his first book, “Pillow Talk: What's Wrong with my Sewing” next month.For the first stop on Conover’s book tour, he and his executive team chose to visit LSU’s Business Education Complexto share lessons on entrepreneurship with graduate students from LSU’s Flores MBA Program.

In Conover’s book, he reveals the series of events, both on screen and off, that led to the founding of Sewing Down South, which in its third year, managed to open a brick-and-mortar store and secure huge partnerships with Thomasville and HSN. Conover explains how he was able to turn his passion into his work and reclaim the direction of his life. Most of all, he wants everyone to realize that they too can find the purpose and fulfillment they deserve.

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– Photo Credit- Katherine Seghers, LSU

“It’s important to me to share my experiences with these business-minded students. A lot of times, especially when we are young, we haven’t developed enough confidence in our abilities and can easily get distracted from future goals. When I became determined to make Sewing Down South a reality, I knew it was going to be a lot of work, but it was what I’ve always wanted to do.  I want these students, and everyone else that reads my book, to know that they have the full potential to make their dreams a reality at any age."

- Bravo TV Personality and Entrepreneur Craig Conover

Conover’s book is currently available for pre-sale and will hit shelves on March 29, 2022. 

About Craig Conover
Craig Conover is a fan favorite on Bravo’s hit reality series, “Southern Charm” (2013). Mocked during filming for his enthusiasm for sewing, Craig has turned his previous pastime into a full-time career by co-founding Sewing Down South, a growing southern based “sewing lifestyle brand.” In May 2021, Sewing Down South opened its flagship store onhistoric King Street in Charleston, SC. Craig is a graduate of College of Charleston and Charleston Law School.

About Sewing Down South
Sewing Down South was co-founded by Craig Conoverfrom Bravo's hit reality TV show, “Southern Charm.” Sewing has been a point of inspiration, an outlet for creativity, a method to decompress, and a way to stay true to himself. Craig carefully handpicks the patterns and designs, taking inspiration from Charleston, the coastal city in which the brand was founded. Sewing Down South has a brick-and-mortar store located at 493 King St., Ste. 101 Charleston, SC 29403. For more information, visit or follow @sewingdownsouth on social media.
About the E. J. Ourso College of Business
Since its establishment in 1928, the E. J. Ourso College of Business has continuously improved and expanded its offerings for students and alumni. Additionally, the college has made it a priority to provide its faculty with the resources it needs to further research in every aspect of the business world and produce industry leaders for a global work environment. For more news and information about the E. J. Ourso College, visit

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