LSU Reilly Center to Host BASF Silverberg Sustainability Initiative

September 22, 2022

BATON ROUGE—The Reilly Center for Media & Public Affairs at LSU’s Manship School of Mass Communication will host the BASF Silverberg Sustainability Initiative to engage and educate the LSU community on sustainability development goals outlined by the United Nations. This event is in partnership with LSU’s College of Engineering and the E.J. Ourso College of Business.

The conversation will engage in cross-campus learning opportunities in the form of classroom visits, small-group meetings and a panel of subject matter experts hosted during Global Sustainability Week to encourage a collaborative, collegial and evidence-based conversation.

“BASF is pleased to have the opportunity to engage students and the general public on important and timely topics such as sustainability,” said BASF Senior Vice President and General Manager Jerry Lebold. “Creating chemistry for a sustainable future is at the core of our business and operations. We look forward to teaming up with the Reilly Center and Manship School to host this event and bring together journalists, scholars and professionals to explore ways we can effectively communicate with students, businesses and the public about sustainability.”

The BASF Silverberg Sustainability Initiative was created by the partnership of Dr. Joel Silverberg, whose father—the namesake of the series—was an LSU journalism graduate, and BASF, who contributed $20,000 to fund the planning and development of the series.

“I am thrilled to have been a part of developing this series and reinforcing my family's commitment to the study and practice of journalism in our state,” said Dr. Silverberg. “The goal of this was to work on connecting and building relationships across campus between the journalism department and science department early on in students’ careers in order to foster a foundation of trust and mutual understanding. I hope these relationships will help to advance a better understanding of the issues surrounding sustainability and environmental stewardship for the citizens of Louisiana.”

The event is Thursday, Sept. 22, at 5:30 p.m. CT in the RoyOMartin Auditorium in Patrick F. Taylor Hall on the campus of Louisiana State University. Admission is free and open to the public. Reserve your seat here: There will be a door prize raffled off by BASF, drawn from the pre-registered guest list. You must be present to win. The event will be livestreamed on the Reilly Center’s Facebook page.

Parking is available at the Union Square Garage, which can be accessed from East Campus Drive. Visitor parking is available on the second, third and fourth floors of the garage for $1.50 per hour on weekdays from 7 a.m. to 8 p.m.

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The Reilly Center for Media & Public Affairs is partnership-driven, action-oriented and dedicated to exploring contemporary issues at the intersection of mass communication and public life. Its interdisciplinary approach draws together experts from diverse fields to advance research and dialogue. The intent is to inspire our communities to think deeply, take action, develop solutions and broaden knowledge. Underlying the Center’s endeavors is to strengthen and advance the Manship School’s national and state leadership in media and politics.

LSU’s Manship School of Mass Communication ranks among the strongest collegiate communication programs in the country, with its robust emphasis on media and public affairs. It offers undergraduate degrees in public relations, journalism, political communication, digital advertising and pre-law, along with four graduate degree programs: Master of Mass Communication, Ph.D. in Media and Public Affairs, Certificate of Strategic Communication and a dual MMC/Law degree. Like us on Facebook @ManshipSchool, or follow us on Twitter @ManshipSchool, Instagram @ManshipSchool and LinkedIn LSU Manship School of Mass Communication.

About BASF

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 16,700 employees in North America and had sales of $25.9 billion in 2021. For more information about BASF’s North American operations, visit

At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. Around 111,000 employees in the BASF Group contribute to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio comprises six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions. BASF generated sales of €78.6 billion in 2021. BASF shares are traded on the stock exchange in Frankfurt (BAS) and as American Depositary Receipts (BASFY) in the U.S. Further information at