LSU Manship School Students Win Second Place at Regional Advertising Competition
April 17, 2019
Baton Rouge, LA – LSU’s student advertising team from the Manship School of Mass Communication won second place in the American Advertising Federation’s (AAF) National Student Advertising Competition’s (NSAC) district 7 contest on April 13 in Mobile, Alabama. The NSAC district 7 competition brings together advertising students each spring from Alabama, Georgia, Louisiana, Mississippi and Tennessee to compete for best advertising campaign.
This year, students across the nation created comprehensive advertising campaigns on behalf of national client Wienerschnitzel, a fast food franchise focusing on hot dogs. Campaigns included paid advertising collateral and placement tactics, wide-reaching social media strategies and an overall approach to expanding name recognition and growth of the brand.
LSU’s Manship School student team is composed of 28 senior-level advertising students who developed the award-winning campaign, including four students who presented their campaign at the district 7 competition: Tiffany Landry, Destinie Stovall, Audra Luke and Samuel Willson.
Since 2008, Manship School students have ranked in the top three universities in the region 10 times, including five first-place wins and four second-place wins.
“Our students consistently rank among the best advertising groups in the region, demonstrating the Manship School’s distinct competitiveness in regional advertising programs,” Jun Heo, Ph.D., advisor for the team and Manship School assistant professor of digital advertising, said. “We are so proud of the students and the exceptional work they developed on behalf of this year’s client.”
LSU’s Manship School of Mass Communication ranks among the top schools of mass communication and journalism in the country, with its robust emphasis on media and public affairs. It offers undergraduate degrees in public relations, journalism, political communication, digital advertising and pre-law; and four graduate degree programs: Ph.D. in media and public affairs, master of mass communication, dual MMC/law degree and a graduate certificate in strategic communication. Its public relations, digital advertising and student media teams frequently earn national recognition, including the national championship in the 2018 national Bateman Case Study Competition of the Public Relations Student Society of America.