ImPRint Communications wins four Love Purple Live Gold awards


photo: imprint awardsImPRint Communications, LSU’s student-run public relations firm, won four LSU Campus Life Love Purple Live Gold awards at the awards ceremony on Wednesday, March 16.


The Love Purple Live Gold Awards distinguishes student leaders, faculty/staff advisers and registered student organizations for their positive contributions to the quality of student life at LSU. The Love Purple awards are awarded to individuals within student organizations, and the Live Gold awards are awarded to student organizations.


Dr. Hyojung Park, ImPRint Communications’ faculty adviser, won the Adviser of the Year award. This award is awarded to an adviser who serves as a role model to students and has a commitment to the ideals of the organization that he/she represents.


“I am very honored to have won this award,”Dr. Park said. “I enjoyed working with the students very much.”


New Iberia, La. native JoLena Broussard, public relations senior and director of ImPRint Communications, won the Legacy award. Each year, Campus Life awards one senior who has been engaged on campus and made a long-term improvement to enhance the quality of students’ lives at LSU for future generations.


“I am truly honored to be the recipient of the Legacy award,” Broussard said. “It is such a surreal feeling as I am seeing all of my hard work and dedication over these past four years truly pay off.”


Peyton Short, first year public relations major and head of the ImPRint promotions department from Lafayette, La. won the Agent of Change award. The student chosen for this award advocates for change through programs or service opportunities that educate and engage the LSU community.


“I feel so honored to have been nominated for not only one but two awards by JoLena Broussard,” Short said. “ I was so humbled because I would not have been so involved had it not been for ImPRint and for the first client I worked with, Hands Producing Hope, a nonprofit organization that captured my heart and inspired me to do the work I have.”


Atlanta, Ga. native Baele Hasbrouck, who’s a first year political communication major and head of the ImPRint media relations department, won the Emerging Leader award. This award is presented to a first year student who demonstrates an interest in enhancing his/her leadership skills by participating in leadership programs and taking an active role in a student organization.


“I was super excited to find out that I was nominated and now even more that I won,” Hasbrouck said. “I have learned so much and really love working in the ‘real-world’ setting that ImPRint has introduced me to.”


The full list of Manship School Love Purple Live Gold award winners are as follows:


photo: imprint awards2016 Advisor of the Year: Dr. Hyojung Park, imPRint Communications

Nominator says: “I am nominating Dr. Hyojung Park for the advisor of the year award. Dr. Park has been the faculty advisor for ImPRint Communications for three years. ImPRint is a Nationally Affiliated student-run public relations firm dedicated to providing clients with thorough PR services and solutions. ImPRint aims to develop the future leaders of the industry by giving students hands-on experience while building solid relationships and credibility with organizations in the community. Working with real clients has required ImPRint to needed a lot of direction, guidance and support. Our clients have included The Baton Rouge Area Violence Elimination program, The Kolache Kitchen, Big Buddy Program, Baton Rouge Sickle Cell Anemia Foundation, LSU Libraries, AT&T, and American University of the Caribbean School of Medicine, Hands Producing Hope, Juvenile Diabetes Research Foundation, Campus Federal, Junior League of Baton Rouge, and more. Dr. Park has been able to successfully provide advice, understanding and clarification for each client project ImPRint has taken on. Dr. Park is truly an expert in the field of mass communication. While Dr. Park ensures ImPRint provides the highest quality of work to its clients, she also makes sure the firm members are receiving the real-world experience by allowing the students to work through challenges and differences to achieve ultimate success. Dr. Park has been the ultimate role model for ImPRint Communications as she always adheres to practicing professionalism and best leadership practices. An example of a time Dr. Park was able to demonstrate her leadership skills and professionalism was when ImPRint encountered a difficult client that had hired the firm to create two logos for the organization. The only direction the client gave the firm was that it wanted the design department to be creative and have fun. However, when ImPRint began submitting logo design options to the client, the client was not satisfied with the pieces, but the client was still unable to provide the firm with any direction on how to improve the logo designs. Dr. Park was able to step in and lead the firm on how to handle the challenging situation in a respectful and professional manner. After facing this challenge, Dr. Park collaborated with ImPRint director JoLena Broussard to implement a client logo inquiry questionnaire. The firm has recently been able to utilize the questionnaire, and the new procedure proved successful as ImPRint was able to exceed the new client’s logo expectations resulting in a very satisfied client. Therefore, Dr. Park has truly been a phenomenal advisor. She is always willing to assist ImPRint both personally and professionally. Dr. Park has met with each ImPRint member individually to get to know the member and to assess the member’s overall ImPRint experience. Furthermore, Dr. Park meets with the ImPRint executive board and firm members every week to make sure ImPRint is successfully providing communication services to the clients and that each member is developing professionally within the organization. I am personally nominating Dr. Park for the advisor of the year award because she has not only been an outstanding advisor, but also an incredible mentor to me. With a goal of owning my own strategic communications agency, Dr. Park has truly mentored me over the past three years in a way that has allowed me to feel confident in my ability to achieve my ultimate career goal.”


photo: imprint awards2016 Agent of Change: Peyton Short

Nominator says: “I am nominating Baele Hasbrouck for the emerging leader award. Baele is a freshman majoring in mass communication with a concentration in political communication. Only a freshman in her second semester as an ImPRint Communications’ firm member, Baele has been promoted to the media relations department head position because of her hard work, attention to detail and superb leadership skills. As department head, Baele serves as the primary contact for the media relations department. She reports the department’s progress to the ImPRint executive board and the various other departments; oversees and ensures the progress of projects, tasks and deadlines for client requests; handles logistics (i.e. set up department meetings and delegate projects); and keeps open communication with the ImPRint executive board and members. Baele has demonstrated true leadership as the media relations department is one of the most outstanding ImPRint departments. Baele has demonstrated a commitment to the LSU community in her position as she is working to contribute positively to the life of the campus and the surrounding community. For example, Baele’ primary project this semester is to handle all of the media relations for the Friends of the LSU Libraries’ 40th Annual Book Bazaar. The Annual Book Bazaar is a book sale that includes a wide variety of over 60,000 books. The books range from children’s books to textbooks to LSU history books and historical artifacts. Formed on April 7, 1962, the Friends of the LSU Libraries is the oldest volunteer group at LSU. This nonprofit event makes about $70,000 a year compared to $500 at its start in 1976. Proceeds from the bazaar help to fund special purchases for the LSU Libraries’ collections and come from the sales of donated books. Baele has successfully managed her department as they have worked to communicate with various media outlets to achieve coverage for the book bazaar in newspapers and magazines and on television, radio, billboards, and more. I am personally nominating Baele for the emerging leader award because she has truly impressed me with her distinguished communication skills and superior leadership skills. In two to three years, I can definitely see Baele rising through the ranks of ImPRint and serving as an ImPRint director.”


photo: imprint awards2016 Legacy Award: JoLena Broussard

Nominator says: “As the first person in her family to attend college, JoLena possesses a unique and diverse skill set that allows her to challenge herself to take risks and take on situations that have never been explored before. She approaches every task, whether it be personal or professional, with the mindset that she will succeed. JoLena then makes sure to produce the highest quality of results to the best of her ability. JoLena’s determination, commitment and strong work ethic qualities are invaluable, and the level of skill and attention to detail that she always bring to her work is what makes JoLena a distinguished leader. JoLena has served two terms as the director of ImPRint Communications, LSU’s Nationally Affiliated student-run public relations firm. Over the course of two years, JoLena has successfully led and managed more than 50 ImPRint firm members as the firm has worked together to provide social media management, media relations, design, promotions, and research services to more than 10 clients. Under JoLena’s direction, ImPRint has succeeded in managing clients’ social media platforms; receiving media coverage for pitched news stories; creating client logos, brochures, fliers, and business cards; planning and executing promotional events; conducting and analyzing surveys; and more. Having led and managed more than 50 ImPRint firm members to provide communication services to more than 10 clients, JoLena definitely has an effective leadership style and phenomenal communication skills. Her personal strength is the ability to truly listen to the needs and wants of the firm members and clients and then be able to strategically construct and communicate the goals, objectives, strategies, and tactics necessary to achieve success. JoLena has truly been a role model for other students as she is a member of the Ogden Honors College, maintains a 4.0 GPA and is a distinguished communicator candidate. She has also studied abroad in the United Kingdom, obtained six paying internships, held more than 10 leadership positions and received more than $100,000 in scholarship funds. While JoLena has achieved amazing success throughout her college career, she has made sure to give back to the community and her fellow LSU peers. JoLena has helped students to gain internship positions, strengthen their resumes and portfolios, and win scholarships and awards, and more. JoLena has used her academic success as a platform to mentor others. The campus need that JoLena identified was the need for students to receive more real-world, hands-0n experience while in college to be able to take what they are learning in the classroom and apply it to working with real clients. In order to advance this initiative, JoLena got involved with ImPRint Communications in June 2013 serving on the executive board as the administrative assistant. JoLena quickly rose through the ranks and became the director of ImPRint in June 2014. JoLena used her position as director of ImPRint Communications to begin implementing her initiative to provide students with the opportunity to receive more real-world, hands-0n experience while in college. In two years, JoLena has been able to increase ImPRint firm membership by more than 100 percent as she has personally secured local and national clients for ImPRint to work with. These clients have included The Kolache Kitchen, Big Buddy Program, Baton Rouge Sickle Cell Anemia Foundation, LSU Libraries, AT&T, and American University of the Caribbean School of Medicine, Hands Producing Hope, Juvenile Diabetes Research Foundation, Campus Federal, Junior League of Baton Rouge, and more. Consequently, in an attempt to identify a campus need and provide a solution, JoLena also identified a community need as many Baton Rouge organizations are in need of affordable communication services and are willing to partner with students to give the students the opportunity to develop and grow. JoLena has succeeded in developing ImPRint Communications as an ideal student organization for students to receive real hands-0n experience, to network with professionals, to develop professionally, and to become true distinguished communicators. The relationships that JoLena has worked to develop between ImPRint and local and national clients will allow ImPRint to continue to grow to provide future LSU generations with valuable experiences. I am personally nominating JoLena for the legacy award because she has truly inspired me to stop at nothing to achieve success. JoLena has been an amazing mentor to me, ImPRint firm members and others as she truly cares about each one of our success just as much as her own.”


2016 Tom W. Dutton Awards–this award is given to female students who have shown commitment to serving the community and to inspiring others to service.


photo: imprint awardsKaelen Delaune: Kaelen, a junior in the Manship School of Mass Communication, is the Volunteer LSU Domestic CHANGE Break Chair. CHANGE Break is an alternative service break program taking place this year in Georgia and Kentucky to address issues of food insecurity and rural poverty. Kaelen has also served as a regional coordinator for Community Bound through Volunteer LSU and is an active member of a number of other student organizations. Kaelen’s service experience through Volunteer LSU has been so impactful that she is now considering a career in non-profit management to continue learning about and serving stigmatized populations.




photo: imprint awardsMaria Do: Maria is a senior in the Manship School of Mass Communication and is majoring in Public Relations. Maria is president and co-founder of Student United Way at LSU, which executes monthly service projects in health, education, and income in the Baton Rouge community, and has also been involved with Student Government, Leadership Exchange, and Dialogue on Race. Maria is extremely thankful for how her service experience at LSU has taught her how to be an effective leader and about the importance of being a humble and compassionate servant of the community.




photo: imprint awardsKatherine Latham: Kat, a junior in the Manship School of Mass Communication majoring in Public Relations, has been involved in numerous organizations, including LSU Ambassadors, S.T.R.I.P.E.S, Student Government, and Dance Marathon. Through her involvement with S.T.R.I.P.E.S., Katherine has coordinated service projects to donate hygiene bags to a local homeless shelter, create birthday and thank you cards for CASA volunteers, and collect canned goods from incoming students for the LSU Food Pantry. Katherine is inspired to live out the LSU Commitment to Community by respecting the dignity of all persons and accepting individual differences and aspires to carry these values with her into her future career.