Yizhou (Tyreal) Qian
Bachelor's Degree(s): BA, English Literature, Xiamen University of Technology
Master's Degree: MEd, Sport Event Management, Shanghai University of Sport
PhD: PhD, Sport Management, University of Georgia
Office: 139 Huey P. Long Field House
Dr. Yizhou Qian (pronounced YEE-joh CHI-en; go by Tyreal/Ty) is an Assistant Professor of Sport Management in the School of Kinesiology at Louisiana State University. His research is primarily focused on new media (e.g., esports, online streaming, social networking services) and motivational information systems (e.g., gamification) in sports consumption. Dr. Qian’s secondary research interest pertains to the identification and examination of the cultural, social, and political complexities and influences that characterize contemporary Asian sports industry. Dr. Qian’s research has been published in academic journals including European Sport Management Quarterly, Communication and Sport, International Journal of Sports Marketing and Sponsorship, and Social Behavior and Personality. He has also made multiple presentations at both national and international conferences.
Qian, T. Y., Wang, J. J., Zhang, J. J., & Lu, L. Z. (2019). It is in the game: Dimensions of esports online spectator motivation and development of a scale. European Sport Management Quarterly. 1-22. doi:10.1080/16184742.2019.1630464.
Qian, T. Y., Zhang, J. J., Wang, J. J., & Hulland, J. (2019). Beyond the game: Dimensions of esports online spectator demand. Communication & Sport. 1-27. doi:10.1177/2167479519839436.
Zhang, J. J., Kim, E. S., Mastromartino, B., Qian, T. Y., & Nauright, J. (2018). The sport industry in growing economies: Critical issues and challenges. International Journal of Sports Marketing and Sponsorship, 19(2), 110-126.
Qian, T. Y., Wang, J. J., Chou, W. W., Kim, E., Zhang, J. J., & Gong, B. (2017). When the future of Chinese soccer is at stake: Chinese youth’s attention, involvement and satisfaction. International Journal of Sports Marketing and Sponsorship, 18(1), 29-47.
Gong, B., Pifer, N. D., Wang, J. J., Kim, M., Kim, M., Qian, T. Y., & Zhang, J. J. (2015). Fans’ Attention to, involvement in, and satisfaction with professional soccer in China. Social Behavior and Personality, 43(10), 1667-1682.
Qian, T. Y., & Zhang, J. J. (2019, October). A motivational model of esports consumption: A self-determination theory approach. Accepted for oral presentation (free communication) at the Sport Marketing Association (SMA) Conference, Chicago, IL.
Watanabe, Y., Qian, T. Y., Zhang, J. J., & Matsumoto, K. (2019, October). Impact of servicescape on behavioral responses at Japanese professional baseball events. Accepted for oral presentation (free communication) at the 3rd World Association for Sport Management (WASM) Conference, Santiago de Chile.
Qian, T. Y., & Zhang, J. J. (2019, May). Beyond the game: Dimensions of esports online spectator demand. Presented (free communication) at the North American Society for Sport Management (NASSM) Conference, New Orleans, LA.
Qian, T. Y., & Zhang, J. J. (2019, March). Understanding and measuring esports online spectator motivation: Development of a scale. Presented (free communication) at the Association of Marketing Theory and Practice (AMTP) Conference, Mt. Pleasant, SC.
Zhang, J. J., Wang, J. J., & Qian, T. Y. (2019, March). Sport systems in the U.S.: A situational analysis. Presented (keynote) at the Sport Management Distinguished Lecture Series of Beijing University of Sport, Beijing, China.
Selected Grants/Funded Projects
Principal Investigator: Tyreal Yizhou Qian. Co-Principal Investigator: Dr. James J. Zhang. Dimensions of esports consumer motivation: Development of a scale. NASSM Doctoral Grant. Total $1,200 (May 2018 – May 2019).
Principal Investigator: Dr. James J. Zhang. Co-Investigators: Dr. Bryan A. McCullick, Dr. Christopher D. Mojock, Tyreal Yizhou Qian, Euisoo Kim, Lauren M. Johnson, Dr. Patrick J. O’Connor, Dr. Thomas A. Baker III, Dr. Steven Salaga, Dr. Phillip D. Tomporowski, Dr. Paul Schempp, Dr. Rob Lynall, Brandon Mastromartino, Wen-hao Chou, & Andrew Kim. Advancing coaching effectiveness: Application for the ‘Elite Coach Training’ program. General Administration of Sport of China. Beijing, China. Total: $149,175 (Direct Cost - $124,312 and Indirect Cost - $24,863) (September 2018).
NASSM Doctoral Research Grant (2018)
Center for Teaching & Learning Outstanding Teaching Award (2018)