J. Michael  Martinez 

Assistant Professor

Bachelor's Degree(s): Sport Admininstration, The University of Southern Mississippi
Master's Degree: Public Relations, The University of Southern Mississippi
PhD: Human Performance and Sport Management; Middle Tennessee State University
Phone: 225 578-8638
Fax: 225 578-3680
Email: jmmartinez@lsu.edu
Office: 112 Huey P. Long Fieldhouse


Dr. Martinez serves as the Director of Online Programs for the School of Kinesiology and the M.S. in Kinesiology, with a Specialization in Sport Management. Dr. Martinez primarily conducts research within the human resource management function of sport organizations. His research has examined the areas of a) internal marketing and organizational learning b) applied management practices in sport; c) organizational commitment among various subsectors of employees within the sport context. Additionally, he has published manuscripts exploring the benefits of intercollegiate athletics and sportsmanship education. Dr. Martinez has published research in the International Review of Public and Nonprofit Marketing, Journal of Issues in Intercollegiate Athletics, the International Journal of Sport Management, Sport Marketing Quarterly, and the Journal of Contemporary Athletics. He helped found the Journal of Sport Administration and Supervision, serving as editor shortly after, and also was a guest editor for the Journal of Applied Sport Management. Dr. Martinez has made numerous presentations at both regional and national conferences, and also is the past president of the Applied Sport Management Association. Prior to entering academia, he worked for several years in college athletics and in non-profit marketing.

Active Memberships

Academy of Human Resource Development (AHRD): 2016
Applied Sport Management Association (SSMA): 2015-Present
North American Society of Sport Management (NASSM): 2009, 2012, 2014-Present

Editorial Review Board Member

Journal of Applied Sport Management

Journal of Issues in Intercollegiate Athletics

Courses Taught

KIN 7511 Administrative Problems in Kinesiology

 KIN 7516 Organizational Behavior and Development in Sport

KIN 4513 Facilities Management

KIN 7900 Introduction to Research Methods

KIN 4515 Sports Seminar

KIN 4517 Sports Administration

KIN 3801 Sports Strategies and Planning

KIN 2510 Introduction to Sport Administration