Graduate Certificate of Strategic Communication | LSU Manship School of Mass Communication

Certificate of Strategic Communication

 

More information

For more information about the Graduate Certificate of Strategic Communication, contact:

Yongick Jeong

Dr. Yongick Jeong
Associate Dean for Graduate
Studies & Research

EMAIL

Earn your certificate of strategic communication at LSU

Every business or nonprofit organization needs communicators who can identify and advance its goals, products or services using advertising and public relations techniques. Our Graduate Certificate in Strategic Communication provides the basic knowledge, skills and abilities that these modern professional communicators need to thrive in an increasingly connected and digital communication environment. We offer the essential skills for designing, implementing and managing strategic communication for entrepreneurs, professionals in corporate, non-profit, governmental and non-governmental organizations, and for scientists and others who have a need to strategically communicate information both internally and externally. This program builds on the Manship School’s nationally recognized expertise in media and public affairs, and allows for specializations such as health and science communication, politics and issue advocacy or sports communication.

Strategic Communication Certificate Curriculum

Our Graduate Certificate in Strategic Communication packs essential skills for designing, implementing and managing strategic communication campaigns in five classes (15 credit hours). This is designed to allow students to complete the certificate in three semesters as a part-time student. The cost of completing the certificate will vary, depending on how many hours the certificate-seeker enrolls in each semester, but you can learn more about the LSU fee schedule.

Degree Requirements

The total number of hours required for Certificate of Strategic Communication is 15 hours. This is designed to allow students to complete the certificate in three semesters as a part-time student. The cost of completing the certificate will vary, depending on how many hours the certificate-seeker enrolls in each semester.

I. Core Required Courses (9 hours)

  • MC 7042: Foundations of Strategic Communication (3) Fall Only
    • Overview of strategic communication, concentrating on theory, research, planning, implementation and evaluation; how professionals use advertising, public relations, social media and marketing to develop integrated messages for a variety of audiences.
  • MC 7043: Strategic Communication Campaigns (3) Spring Only
    • Pre-requisite: Credit in MC 7042
    • Conceptualization and practice of strategic communication in a variety of settings; students use principles and contemporary practices to implement campaigns aimed at aligning and advancing organizational and stakeholder goals.
  • MC 7019: Emerging Media: Theory, Application, and Effects (3) Spring Only
    • Policy and Technology (Emerging Media). Think of this class as your primer on all things digital. We will focus on studying emerging media effects on culture, economics, politics and the presentation of news. Taught in the newly constructed Social Media Analysis & Creation (SMAC) Lab. 

II. Two Mass Communication Electives (6 hours)

  • Certificate students can take any 4000- and 7000-level graduate courses. However, 4000-level courses must be eligible for graduate credit. Elective courses taken by previous certificate students, but not limited to:
    • MC 7018: Legal Problems of the Mass Media
    • MC 7032: Health & Science Communication
    • MC 7033: Race & Gender in Political Communication
    • MC 7040: Crisis Communication
    • MC 7041: Political Communication Writing
    • MC 7044: Visual Communication
    • MC 7999: Special Topics in Mass Communication

Admission | Apply Online

Applicants submit a statement of purpose, resume, writing sample and transcripts from all prior universities or colleges attended. We need recommendation letters from three people familiar with your academic and/or professional work. Applicants with an overall undergraduate GPA of 3.4 or higher and one year of relevant professional experience may request a waiver for our Graduate Record Exam (GRE*) requirement. We require international students to take the TOEFL or similar exam. 

*Note: The GRE is not required for fall 2021 admission. You may submit your scores, but they are not mandatory. 

You must have a cumulative 3.0 undergraduate GPA.

When you complete the online application:

  • Make sure you choose Mass Communication as your degree program (NOT Communication Studies)
  • The LSU institution code for the GRE* and TOEFL is 6373
  • Encourage your recommenders to submit letters to the online system. If they insist on paper, they can mail letters to: Attn: Graduate Program, Manship School of Mass Communication, Journalism Building, Baton Rouge, LA 70803.

*Note: The GRE is not required for fall 2021 admission. You may submit your scores, but they are not mandatory.

We accept applications year round for either a fall or spring program start. For fall, we consider applications between January and June. For spring, we consider applications between July and November.

Start Your Online Application Today!

Want to learn more about our certificate of strategic communication?

For further information contact:

Yongick Jeong, Associate Dean for Graduate Studies and Research, yjeong@lsu.edu 

Rachael Mearman, Academic Counselor, rmearman1@lsu.edu