Chunmin Lang Biography

Chunmin Lang

Chunmin Lang

Associate Professor
143 Human Ecology Building

Areas of Expertise

Sustainable consumption and Collaborative consumption in fashion

Product-Service System (PSS) in fashion area

Fashion Entrepreneurship


PhD, Design, Housing & Merchandising, focus on Apparel Merchandising – Oklahoma State University, 2015

MS, College of Clothing Art and Engineering – Beijing Institute of Fashion Technology, 2007

Research Interests

  • Fashion Sustainability and Circular Economy
  • Fashion Entrepreneurship
  • Life Cycle Assessment of Fashion Products
  • Sustainability Education
  • Digital Marketing of Fashion Sustainability

Current Research

  • Circular economy and fashion resale
  • Life cycle assessment of textile and apparel products
  • Social media communication of fashion sustainability
  • Fashion Sustainability education through carbon footprints
  • Small fashion businesses in the new era

Courses Taught

  • TAM 3042 Retail Buying and Management
  • TAM 4070 Entrepreneurship in Textiles, Apparel & Merchandising
  • TAM 4044 Global Textile and Apparel Economics
  • TAM 7039 Merchandising Theory Application and Strategy Implementation in Apparel and Textile Industry
  • TAM 7038 Merchandising Trend Merchandise Trends and Practices in Apparel and Textile Industry


Hasan, H. M. R. u. H., Lang, C., & Xia, S. (2023). Investigating consumer values of secondhand fashion consumption in the mass market vs. luxury market: A text-mining approach. Sustainability, 15(1), 1-18. 

Liu, C., Xia, S., & Lang, C. (2023). Online Luxury Resale Platforms and Customer Experiences: A Text Mining Analysis of Online Reviews. Sustainability. 15(10), 8137. 

Zhang, R., D'Andrea, J., & Lang, C. (2023). Gifts and commodities: A dialectical thought experiment for sublation. Sustainability, Special issue- Sustainable Fashion and Textile Management, 15(9), 7562. 

Lang, C. & Liu, C. (2022) Fashion entrepreneurial self-efficacy: Development and validation of a domain-specific scale. Journal of Fashion Marketing and Management (SSCI). 

Liu, C., Xia, S., & Lang, C. (Accepted 2022). Consumer coping with Covid-19: An exploratory study of clothing consumption shifts and the effect of consumer resilience. Journal of Fashion Marketing and Management (SSCI). 

Liu, C., Xia, S., Lang, C. (2021) Clothing Consumption During the COVID-19 Pandemic: Evidence From Mining Tweets. Clothing Textiles Research Journal, 39(4), 314-330. 

Lang, C., Xia, S., & Liu, C. (2020). Style and fit customization: a web content mining approach to evaluate online mass customization experiences. Journal of Fashion Marketing and Management (SSCI), 25(2), 224-241. 

Lang, C., Li, M., Zhao, L. (2020) Understanding consumers’ online fashion renting experiences: A text-mining approach. Sustainable Production and Consumption, 21, 132-144. 

Lang, C., Wei, B. (2019). Convert one outfit to more looks: Factors influencing young female college consumers’ intention to purchase transformable apparel. Fashion and Textiles, 6:26. 

Lang, C., Seo, S., Liu, C. (2019). Motivations and obstacles for fashion renting: A cross-cultural comparison. Journal of Fashion Marketing and Management (SSCI), 23(4), 519-536. 

Seo, S., 1Lang, C. (2019). Psychogenic antecedents and apparel customization: moderating effects of gender. 2Fashion and Textiles, 6:19, 1-19. 

Lang, C., Zhang, R. (2019). Second-hand clothing acquisition: The motivations and barriers to clothing swaps for Chinese consumers. Sustainable Production and Consumption, 18, 156-164. 

Seo, S., Lang, C. (2019). Psychological antecedents to customized apparel purchases. Journal of Fashion Marketing and Management (SSCI), 23(1), 66-81. 

Wang, Y.-C., Lang, C. (2019). Service employee dress: Effects on employee-customer interactions and customer-brand relationship at full-service restaurants. Journal of Retailing and Consumer Services (SSCI), 50, 1-9. 

Lang, C., Liu, C. (2019) The entrepreneurial motivations, cognitive factors, and barriers to become a fashion entrepreneur: A direction to curriculum development for fashion entrepreneurship education. International Journal of Fashion Design, Technology and Education, 12(2), 235-246. 

Joyner Armstrong, C. M., Kang, J., Lang, C. (2018). Clothing style confidence: The development and validation of a multidimensional scale to explore product longevity. Journal of Consumer Behavior (SSCI), 17 (6), 553-568.

Lang, C., Joyner Armstrong, C. M. (2018). Fashion leadership and intention toward clothing product-service retail models. Journal of Fashion Marketing and Management (SSCI), 22(4), 571-587. 

Lang, C. (2018). Perceived risks and enjoyment of access-based consumption: Identifying barriers and motivations to fashion renting. Fashion and Textiles, 5:23, 1-18. 

Lang, C., Joyner Armstrong, C. M. (2018). Collaborative consumption: The influence of fashion leadership, need for uniqueness, and materialism on female consumers’ adoption of clothing renting and swapping. Sustainable Production and Consumption, 13, 37-47. 

Lang, C., Zhang, R., Zhao, L. (2018). Facing the Rising Consumer Sophistication: Identifying the Factors that Influence Chinese Consumers’ Intention to Purchase Customized Apparel. In: Xu Y., Chi T., Su J. (eds) Chinese Consumers and the Fashion Market. Springer Series in Fashion Business. Springer, Singapore (pp. 3-23).

Joyner Armstrong, C. M., Lang, C. (2018). The Clothing Style Confidence Mindset in a Circular Economy. In Kirsi Niinimäki (Ed.) Sustainable Fashion in a Circular Economy (pp. 42-61). Helsinki, Finland: Aalto Arts Books. 

Zhang, R., Lang, C. (2018). Application of Motivation-Opportunity-Ability Theory in the Consumption of Eco-fashion Products: Were Chinese Consumers Underestimated? In: Xu Y., Chi T., Su J. (eds) Chinese Consumers and the Fashion Market. Springer Series in Fashion Business. Springer, Singapore (pp. 119-141).