Consumer experiences and well-being (online and offline)
Sustainability (slow fashion and mass customization)
Fashion brand and branding (co-branding, Ingredient branding, licensing, and franchising)
Entrepreneurship in fashion (new fashion technology adoption, entrepreneurial self-efficacy)
Liu, C. (2016-2018); McRoberts, L. & Liu. C. (2015-2016) Enhancing and Expanding Digital Apparel Product Development Using CAD System and Fabric Printer (Requested: $250,000.00; Granted $213,438.00), Louisiana State University, Baton Rouge: Louisiana State Board of Regents
Liu, C. (2017-2018); McRoberts, L. B. & Liu, C. (2016-2017) Promoting Global Adoption of Grade 3 Alligator Skins: From Marsh to Market (Requested: $125,098.00; Granted: $125,098.00). Baton Rouge, LA: Louisiana Alligator Advisory Council.
Chen, Y.-S., Liu, C., D'Agostino, C. F., & Lang, C. (2017-2019). Enhancing and Expanding Entrepreneurship in Creative Industries Using the Fully Automated Knitting Production System (Requested: $242,800.00; Granted $130,000). Louisiana State University, Baton Rouge: Louisiana State Board of Regents.
McRoberts, L., & Liu, C. (2015-2016). Promoting Global Adoption of grade 3 Alligator Skins: From Marsh to Market (Vol.). Baton Rouge, LA: Louisiana Alligator Advisory Council, $60,983 funded
McRoberts, L., & Liu, C. (2012-2014). Promoting Global Adoption of grade 3 Alligator Skins: From Marsh to Market (Vol.). Baton Rouge, LA: Louisiana Alligator Advisory Council, $124,889 funded
McRoberts, L., Liu, C. & Welker, D. (2013). Creative Cotton Consciousness & Applied Learning Design and Merchandising Students, Cotton, Inc. $35,350.
Wang, L., & Liu, C. (2011-2015). Flood hazard resiliency and accessibility of retail infrastructure in New Orleans, Louisiana State University, Baton Rouge: Louisiana State Board of Regents, $76,000 funded
Consumer Behavior in the Apparel Merchandising Environment
Apparel Merchandising and Global Expansion
Social-Psychological Theories of Dress, Appearance, and Fashion
Fashion, Luxury and Lifestyle Brands
Independent Reading and Research
Advanced Topics in Apparel Merchandising
Apparel Merchandising Strategies and Assortment Planning
Textile and Apparel Economics
Apparel Merchandise Buying and Management
Field Study in Textiles, Apparel, and Merchandising
Liang, Y., & Liu, C. (2019). Comparison of consumers’ acceptance of online apparel mass customization across web and mobile channels. Journal of Global Fashion Marketing, 10(3), 228-245.
Lang, C., Seo, S. and Liu, C. (2019), "Motivations and obstacles for fashion renting: a cross-cultural comparison", Journal of Fashion Marketing and Management, Vol. 23 No. 4, pp. 519-536. https://doi.org/10.1108/JFMM-05-2019-0106
Lang, C., & Liu, C. (2019). The entrepreneurial motivations, cognitive factors, and barriers to become a fashion entrepreneur: A direction to curriculum development for fashion entrepreneurship education. International Journal of Fashion Design, Technology and Education, 12(2), 235-246.
Chen, Y. S., Liu, C., Zeng, Q., & Azevedo, R. F. (2018). E-Business and Analytics Strategy in Franchising. In Operations and Service Management: Concepts, Methodologies, Tools, and Applications (pp. 389-406). IGI Global.
Zhang, L., & Liu, C. (2018). Extending a Mass-market Functional Brand into Lifestyle Products: The Case of Consumer Acceptance of Ford Fashion Apparel. Journal of Marketing Perspectives, 1, 68-88.
Liu, C., Wei, Y., & Zhang, L. (2018). Licensing or not Licensing? A Pilot Study on Examining the Apparel Extension of Auto Brands Ford and Jeep in China Market. In Chinese Consumers and the Fashion Market (pp. 145-168). Springer, Singapore.
Liu, C., Xing, L., & Liang, H. (2017). Proud or practical? Understanding Chinese consumers’ purchase intention of ethnic-inspired apparel. Journal of International Business Research, 16 (1) 1-17
Kobia, C., & Liu, C. (2017). Why Forward Viral Fashion Messages? The Moderating Roles of Consumers’ Fashion Traits and Message Orientation. Journal of Internet Commerce, 1-22. doi.org/10.1080/15332861.2017.1324651
Liang, Y., Liu, C. & McRoberts, L. (2017) College students' acceptance of online mass-customized athletic shoes. Textile and Fashion, 4 (1), 15-31. Doi: 10.1186/s40691-017-0095-z
Xing, L., Liang, H., & Liu, C. (2017). Empirical study on consumer consumption behavioral intention of Chinese ethnic fashion apparel. Journal of Textile Research, 38(3), 155-161. doi:10.13475/j.fzxb.20160201008 (In Chinese, indexed by EI)
Kobia, C., & Liu, C. (2016). Teen girls’ adoption of a virtual fashion world. Young Consumers, 17(4), 419-432. doi:10.1108/YC-07-2016-00617
Lang, C., Armstrong, C. M., & Liu, C. (2016). Creativity and sustainable apparel retail models: does consumers’ tendency for creative choice counter-conformity matter in sustainability? Fashion and Textiles, 3(1), 24. doi:10.1186/s40691-016-0076-7