Brand & Creative

Our copywriters/editors and designers work with units at every LSU campus to create visual and textual narratives for external and internal audiences. Our primary goal is to highlight LSU’s essence and reinforce our brand across the state and beyond. Our communications focus is always through the prism of the university’s overarching goals.

The LSU brand is more than our logo and our purple and gold colors. It’s what you--our students, faculty, staff, alumni, corporations, peers, donors, and outside onlookers--think, feel, and respond to when you encounter anything and everything LSU.

Our Brand Guide provides a framework to help you work within and adhere to the LSU brand in both your copy and design, and our creative team is also here to provide guidance, should you have questions as you develop projects for your unit. Templates are available for your use when creating one-sheeters, postcards, ads, and a variety of other projects.

We appreciate your help in maintaining and enhancing the LSU brand. With consistent use, our brand grows stronger and allows LSU to put its best foot forward in everything we do as an institution.

University Approval

Our creative team reviews reputation-defining materials (as outlined in Policy Statement 10) to ensure brand consistency. Please send your projects to approvals@lsu.edu for copy and design review and approval prior to printing. Allow a minimum of two to three business days for review and feedback; more time may be necessary for lengthy projects.

Please note: If your publication contains academic course or degree information, text should be approved by the Office of the University Registrar.

 

Brand Guide 

image lsu brand guide

Download the updated LSU Brand Guide (v. 3.1) as a PDF.

Download Brand Assets as ZIP files (referenced in the Graphic Elements section of the guide).

Templates

image: sample of lsu newsletter template

Download Templates including flyers, posters, postcards, digital newsletters, and trifolds.

Download digital Business System templates.

Logos and Signatures

lsu logo

Download official university logos and unit signatures.

 

Email Signatures

Create a university signature for your faculty or staff email account.

Brand Training

  • Download the Brand Training Spring 2019 presentation
  • View training and supplemental items at myLSU in left column under "Communications Resources"
    • Brand Training Spring 2019 (Video)
    • Adobe Creative Cloud libraries, referenced in Graphic Elements section of LSU Brand Guide

 

The LSU Brand Guide is currently posted for training purposes. We are actively working to make it an accessible PDF. In the meantime, if you are LSU faculty or staff and require assistance accessing this document, please contact us via email or 225-578-3872.

Copywriting & Editing

Tamara Mizell
Senior Writer/Editor
225-578-3887 

Ferris McDaniel
Writer/Editor
225-578-3873

 

Design

Jewel Hampton
Senior Graphic Designer
225-578-3878

Tyronecia Moore
Graphic Designer
225-0583

Maggie Mosby
Graphic Designer
225-578-0479

Marcus Soniat
Graphic Designer
225-578-3879

Contact Us

8 a.m. - 4:30 p.m.
Monday - Friday

3960 W. Lakeshore Drive
Baton Rouge, LA 70808

Phone: 225-578-8654
Fax: 225-578-3860

Email


Staff Directory


For Approvals