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Home > Current News > 2009

News: 2009

Direct Mail Campaign Re-Introducing Thousands to Fishing
Posted: 5/19/09

Residents throughout Louisiana are rediscovering the simple, affordable thrills of boating and fishing, thanks to the marketing efforts of the Louisiana Department of Wildlife and Fisheries (LDWF) to bring lapsed anglers back to the sport.

Louisiana is one of 32 states participating in the direct mail marketing program coordinated by the Recreational Boating and Fishing Foundation (RBFF).  Now in its second year, the program is designed to generate awareness of local conservation efforts and increase fishing license sales.

In 2008, the direct mail program resulted in 20,903 fishing licenses and permits in Louisiana.  Based on these results, the Louisiana direct mail program has contributed more than $179,302 (net program revenue plus estimated dollars from the Sport Fish Restoration Program) in funding for fish and wildlife management efforts.

"The cost of a fishing license is a great value.  Since our department is a self-sustaining agency, the money you spend on a fishing license is invested right back into fishery management efforts throughout the state,” said LDWF Marketing Coordinator Ashley Wethey.

Launched in March 2008, the three-year direct mail marketing program aims to recruit and retain lapsed anglers and generate awareness of the connection between fishing license sales and conservation efforts.

"The direct mail program was a key component of our marketing efforts last year and proved to be very successful.  Last year's program helped us bring numerous anglers back to fishing, and we're confident we'll see even more growth this year," said Wethey.

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