Manship Alumnus Drives Communications for CBS News
LSU IN NYC: Lance Frank
BATON ROUGE - LSU graduate Lance Frank has taken his love for journalism to the national stage, working for CBS News.
“I have always been very curious about the world, and I’ve always loved to find out information before anyone else,” Frank said.
The Lake Charles native started his journalism career at home, starting when he was 13 years old, working for KPLC as a teen reporter. He later worked for the American Press Newspaper. After graduating from the LSU Manship School of Mass Communication in 2011, he continued his career path in Baton Rouge.
“I worked at WAFB, the CBS station in Baton Rouge. But before I worked at WAFB, I was a newspaper reporter in Lake Charles when I was in high school. So, I came straight from Louisiana to New York,” Frank said.
Since then, Frank’s career is climbing at CBS.
“When I started at CBS, I was at the very bottom rung of the ladder. I began in a new program at the time called the “News Associate Program” in which they train young journalists on how to become producers for the network, and to find jobs across the news division in production, writing, in field work, those types of jobs. I did that for a couple of months and realized that I wanted to be a part of everything that the news division did.”
Franks credits his alma mater with helping him on his career path for the network.
“The woman who I knew through LSU, her name was Donna Dees, and she had the same job that I have now. She worked with Dan Rather in the ‘80s and ‘90s. And the person who was looking for someone to join the communications team at the time, knew Donna. So Donna put me in touch with that person. I was sort of helping out in the press department for a couple of months and I never left.
Now, Frank is the Executive Director of Communications for CBS News.
“I am responsible for the day-to-day public relations strategy for ‘The CBS Evening News’ and a lot of the broadcasts we do as well at CBS,” said Frank. “Every day is different. We have a lot of correspondents based all over the world who are working on a lot of different stories and that means that I am responsible for publicizing the work our journalists are doing.”
Frank credits LSU for developing and perfecting the skills he uses every day in New York City and CBS.
“I spent a lot of time in Hodges Hall, I practically lived in Hodges. My whole time
at LSU, I worked in Tiger TV. I began as a reporter and ended as the station manager,”
said Frank. “The Manship school set me up for success here at CBS. Everything that
I learned from in the classroom to professional experiences, to internships, to even
just learning and talking with professors, really were key to establishing myself
as a journalist. And allowed me to have the tools that I needed to succeed in an environment
like CBS News.”
Contact Rachel Holland
LSU Media Relations