08/14/2014 01:53 PM
BATON ROUGE – The Board of Regents has announced that Dan Rice, an assistant professor
in the LSU E. J. Ourso College of Business Department of Marketing, has been awarded
a Board of Regents Traditional and Undergraduate Enhancement Fund grant for $158,000.
Rice’s grant is titled “Louisiana State University College of Business Research Lab
Mobility and Measurement Enhancement.” Assistant Professor Andrew Kuo of the Department
of Marketing and Francis M. “Did” Coates Professor of Humanities Andrew Schwarz of
the Department of Information Systems & Decision Sciences are serving as co-investigators.
This grant marks the second consecutive business school grant cycle, which is open
to public and private institutions statewide, that Rice has been involved with the
largest grant given to any business related project. The previous grant helped fund
the development of the existing research lab’s infrastructure.
According to Rice, the grant will allow the college to address “a number of research
paradigm shifts and related research interests that have created the need for the
college to expand the capabilities of its behavioral research lab.”
While the lab currently features 28 individual computer workstations that are equipped
with multimedia research equipment, one master control computer and one station equipped
with physiological measurement and eye-tracking equipment, the grant will allow the
college to add mobility and measurement enhancements, including:
“With this grant, we will be able to create a competitive equipment advantage that
will allow faculty and students to conduct innovative behavioral research,” Rice said.
“That will lead to various journal publications, working papers, dissertations and
conference papers. This truly will enhance the college’s reputation through strategic
mission fulfillment. Our behavioral lab and participant pool compare favorably to
virtually any academic facility in the country, including our aspirational institutions.
I’m pleased that the Board of Regents and the independent reviewers have again seen
fit to support our efforts.”
A review panel consisting of two academics from out of state was designated to evaluate
submitted proposals for the Board of Regents. Prior to meeting, each academic independently
evaluated the submitted proposals. Of the 12 business proposals evaluated during this
cycle, the proposal that Rice, Kuo and Schwarz submitted was one of the four proposals
that the committee listed as highly recommended for funding.
The Department of Marketing at LSU’s E. J. Ourso College of Business prepares its
students for careers in management, advertising, buying, product development, retailing
and sales. Through its Internship in Marketing Program, students are able to apply
the concepts and principles of the classroom and earn course credit for their practical
For more information, visit www.bus.lsu.edu/marketing/ or 225-578-8684.
Posted on Thursday, August 14, 2014