06/17/2014 08:47 AM
BATON ROUGE – LSU’s Manship School of Mass Communication is pleased to announce that
Steve Buttry, the nation’s top expert in using social media to communicate the news,
will join the college’s faculty next month.
“Hiring Steve illustrates how strong our transformational effort toward digital journalism
is,” said Jerry Ceppos, dean of the Manship School.
Buttry will become the first Lamar Visiting Scholar at the school’s Reilly Center
for Media and Public Affairs. His primary roles will be to teach, and to work with
Ceppos on the school’s $150,000 grant from the John S. and James L. Knight Foundation,
whose purpose is to develop student-led ideas to use social media to communicate the
news. Buttry also will advise the school about the construction of its new Social
Media Laboratory and will coach student media on becoming more digitally oriented.
He will continue to write his widely read Buttry Diary, http://stevebuttry.wordpress.com, about journalism, the digital world and other issues.
“Having someone of Steve’s caliber to serve as our inaugural Lamar Scholar will benefit
our students and faculty,” said Amy Reynolds, director of the Reilly Center. “He is
an innovator and we know he will bring a strong entrepreneurial spirit to the Reilly
Center and the Manship School.”
Buttry has served as digital transformation editor for Digital First Media, which
owns 74 daily newspapers and hundreds of Web sites. In that role and many others,
Buttry has spent much of his time training professional journalists. In addition to
writing and reporting for a variety of newspapers, Buttry was a writing coach for
the Des Moines Register and Omaha World-Herald before becoming a full-time trainer
for the American Press Institute in 2005. Three years later, he became editor of the
Cedar Rapids Gazette, where he was named editor of the year by Editor & Publisher
magazine in part because of the paper’s pioneering efforts to communicate news about
a devastating flood in a variety of ways. He is an adjunct faculty member at American
and Georgetown universities and has guest-lectured at dozens of other universities,
including LSU. He has a bachelor’s degree from Texas Christian University.
“I relish the challenging questions students ask,” said Buttry. “I enjoy helping students
learn, try and master new skills and concepts. I explored a wide range of opportunities
after learning my time at DFM was coming to an end, doing 10 in-person interviews,
two video interviews and several phone interviews. I considered academic, news, nonprofit
and other types of media jobs .... This is what I want to do and where I want to be.”
The innovative Lamar Visiting Scholars program promotes media and public affairs research
and creative activity that will benefit the school’s faculty, students and alumni.
Charlie and Carole Lamar, long-time supporters of the Manship School, established
The mission of the Manship School is to produce highly competent communicators with broad knowledge and training in the liberal arts and the media. The school promotes effective communication, critical thinking and ethical responsibility. Through its teaching, research and public service, the school is committed to leading the study and practice of media and public affairs. Believing that media should reflect and provide leadership to society, the school seeks diversity in its outlook, student body, faculty and staff. For more information on the Manship School, visit http://www.manship.lsu.edu/.
Posted on Tuesday, June 17, 2014