Marketing’s Judith Garretson Folse Wins Best Article Award

04/29/2014 04:19 PM

BATON ROUGE – The Journal of Advertising has awarded Judith Anne Garretson Folse, V. Price LeBlanc Developing Scholar Professor of Marketing, its 2013 Best Article Award for “Defending Brands: Effects of Alignment of Spokescharacter Personality Traits and Corporate Transgressions on Brands Trust and Attitudes,” co-authored by former LSU faculty members Scot Burton and Richard Netemeyer. Published in October 2013, the article analyzes the role of spokescharacters in defending consumer perceptions of brand attitude, brand trust and the willingness to pay a price premium for the brand.

“This is the number one academic advertising publication, so I was very excited to hear the news,” Garretson Folse said. “This honor belongs to Scot (Burton) and Richard (Netemeyer) just as much as it does to me.”

Folse, a Ph.D. advisor in the Department of Marketing, earned her Ph.D. in marketing from the University of Arkansas in 2000, her MBA from Pittsburg State University in 1992, and her bachelor’s degree in marketing and economics from Pittsburg State University in 1990.

To read the article in full, visit

According to the American Academy of Advertising, the Journal of Advertising is the premier academic publication covering significant intellectual development pertaining to advertising theories and their relationship with the practice. The goal of the journal is to provide a public forum that reflects the current understanding of advertising as a process of communication, its role in the changing environment, and the relationships between these and other components of the advertising business and practice. The Journal of Advertising Best Article Award was instituted in 1988.

The Department of Marketing at LSU’s E. J. Ourso College of Business prepares its students for careers in management, advertising, buying, product development, retailing and sales. Through its Internship in Marketing Program, students are able to apply the concepts and principles of the classroom and earn course credit for their practical work experience. For more information, visit or call 225-578-8684.

Wendy  Marx 
E. J. Ourso College of Business

Posted on Tuesday, April 29, 2014