04/28/2014 02:27 PM
BATON ROUGE – LSU Executive Education will offer its Economic Development Marketing
and Attraction course May 20-21, at the Business Education Complex at LSU, and registration
for the course is now open.
According to LSU Executive Education Director Robin Kistler, the Marketing and Attraction
course is a core course in the Certified Louisiana Economic Developer certification
and utilizes case studies and sample plans to highlight best practices in economic
development marketing. Course content includes an overview of economic development
marketing, how to establish rationale for target audiences, site selection, winning
strategies in economic development marketing, online and digital marketing and branding
in economic development.
“Every economic developer is marketing on behalf of his organization and community,
regardless of whether his function is specifically marketing,” Kistler said. “This
course illustrates how to develop and implement a high-impact marketing and attraction
plan that will benefit the entire economic development team.”
Registration for the course and more information about the certification program can be found online at executive.lsu.edu.
The CLED program is presented by Executive Education in conjunction with Louisiana
Economic Development and the Louisiana Industrial Development Executives Association.
The program is sponsored by Southwestern Electric Power Company.
For more than 50 years, LSU Executive Education, part of the Stephenson Entrepreneurship Institute at the E. J. Ourso College of Business, has prepared individuals and organizations to meet the challenges of a changing workplace and economy. Focusing on professional development in leadership and business, Executive Education partners with organizations who believe the key to sustainability is investing in their most valuable resource – people. Visit executive.lsu.edu for more information about non-credit and non-degree programs.
Posted on Monday, April 28, 2014