05/14/2013 09:37 AM
BATON ROUGE – Students enrolled in LSU’s marketing independent study course recently
competed in the fifth annual Bayou Sales Challenge and captured the top two spots
in the event. Nicholls State University’s College of Business Administration sponsored
the challenge, which was held in April. Jessica Stryk, a native of Richmond, Texas,
and Kaitlin Jarnagin, a native of Richland, Wash., placed first and second, respectively,
in the individual competition.
The Bayou Sales Challenge, which is open to all Louisiana college students, is formatted
as a mock sales meeting in which students attempt to sell ADP payroll products to
potential buyers. The event begins with a panel discussion about professional sales
careers led by leaders in the field and then moves to team and individual competitions
that are held in the college’s Sales and Interactive Training Laboratory.
Carl Herrick, an executive-in-residence in the Department of Marketing and the head
coach of the LSU Sales Team, stated that competition from other universities this
year was strong from Nicholls State University, Xavier University, Southern University
and University of Louisiana-Lafayette.
“Judges watched the presentations live and voted on which students would advance to
the semi-final and final rounds,” Herrick said. “The judges were all sales professionals
or recruiters from companies that included ADP, Capital One Bank, Edward Jones, Republic
Finance, Unifirst, State Farm Insurance and Northwestern Mutual.”
In addition to Stryk’s and Jarnagin’s first and second-place finishes, two additional
LSU students reached the semi-finals. Those students, Leigh Shoenberger, a native
of Mandeville, La., and Jordan Lewis, a native of Apopka, Fla., ensured that half
of the individual competition’s semi-finalists were from the E. J. Ourso College of
To read more about the Bayou Sales Challenge, visit http://www.nicholls.edu/marketing/bayou-sales-challenge/.
The Department of Marketing at LSU’s E. J. Ourso College of Business prepares its
students for careers in management, advertising, buying, product development, retailing
and sales. Through its Internship in Marketing Program, students are able to apply
the concepts and principles of the classroom and earn course credit for their practical
For more information, visit www.business.lsu.edu/marketing/ or 225-578-8684.
Front row L to R: Jessica Stryk, Leigh Shoenberger, Kaitlin Jarnagin and Jordon Lewis. Back row: Carl Herrick
Posted on Tuesday, May 14, 2013