Noted Marketing Researcher Robert Palmatier to Speak at LSU

11/02/2012 11:57 AM

BATON ROUGE – Noted marketing researcher and University of Washington John C. Narver Endowed Professor in Business Administration Robert Palmatier will give a presentation Tuesday, Nov. 6, from 3 to 4:30 p.m. in room 1920 of the Business Education Complex. Palmatier’s presentation will focus on relationship marketing theory and strategy with an emphasis on customer relationships in business-to-business channel, service and retail markets. The presentation is open to all students, faculty and staff.


According to William Black, Piccadilly Inc. Business Administration Business Partnership Professor in the LSU Department of Marketing, Palmatier has quickly become one of the most influential scholars in the field of relationship marketing.


“Since graduating from the University of Missouri in 2004, he has published more than 20 articles in this area, including two award-winning articles in the Journal of Marketing,” Black said. “His work has been pivotal in both integrating and extending the relationship marketing paradigm.”


Palmatier, in addition to being an area editor for the Journal of Marketing, sits on the editorial review board of four major journals. He is also a member of two ad hoc review boards and an ad hoc reviewer for four other publications. Additionally, he has serve on a vast number of committees and panels, including as a member of NASA’s Computing, Information, and Communications Advisory Group. Prior to joining the faculty at the University of Washington in 2007, Palmatier was an assistant professor at the University of Cincinnati for three years and a visiting professor at Northwestern University before that.


For any questions regarding the event, please contact Judith Folse at


The Department of Marketing at LSU’s E. J. Ourso College of Business prepares its students for careers in management, advertising, buying, product development, retailing and sales. Through its Internship in Marketing Program, students are able to apply the concepts and principles of the classroom and earn course credit for their practical work experience.


For more information, visit or 225-578-8684.

Wendy  Marx 
E. J. Ourso College of Business

Posted on Friday, November 2, 2012