LSU Press Publishes “Promoting the War Effort: Robert Horton and Federal Propaganda, 1938-1946” by Mordecai Lee

08/08/2012 04:08 PM

BATON ROUGE – Though historians have largely overlooked Robert Horton, his public relations campaigns remain fixed in popular memory of the home front during World War II. Utilizing all media – including the nascent technology of television – to rally civilian support, Horton’s work ranged from educational documentary shorts like Pots to Planes, which depicted the transformation of aluminum household items into aircraft, to posters employing scare tactics, such as a German soldier with large eyes staring forward with the tagline “He’s Watching You.”


Iconic and calculated, Horton’s campaigns raise important questions about the role of PR in government agencies. When are promotional campaigns acceptable? Does war necessitate persuasive communication? What separates information from propaganda? “Promoting the War Effort: Robert Horton and Federal Propaganda, 1938-1946,” available in September from LSU Press, traces the career of Horton – the first book-length study to do so – and delves into the controversies surrounding federal PR.


A former reporter, Horton headed the PR department for the U.S. Maritime Commission from 1938 to 1940. Then, until Pearl Harbor in December 1941, he directed the Division of Information, or DOI, in the Executive Office of the President, where he played key roles in promoting the New Deal, President Franklin D. Roosevelt’s unprecedented third-term reelection campaign, and the prewar arms-production effort.


“Promoting the War Effort” recovers this influential figure in American politics during a time when questions about how facts are disseminated – and spun – are of greater relevance than ever before.


Author Mordecai Lee also wrote “The First Presidential Communications Agency: FDR’s Office of Government Reports” and “Congress vs. the Bureaucracy: Muzzling Agency Public Relations.”    


For more information, contact Erin Rolfs at 225-578-8282 or or visit

Ernie  Ballard 
LSU Media Relations

Posted on Wednesday, August 8, 2012