LSU’s Manship School, Reilly Center to Host Academy of Applied Politics

11/21/2011 01:41 PM

BATON ROUGE – LSU’s Reilly Center for Media & Public Affairs and the Manship School of Mass Communication are launching the Manship School’s Academy of Applied Politics, a nine-week certificate program offering training in running political and public affairs campaigns.


Led by renowned Louisiana political consultant Roy Fletcher, classes will be held on Wednesdays in the spring of 2012 from 5:30 to 7:30 p.m. in the Journalism Building on LSU’s campus.


The academy’s semester will begin with orientation on Jan. 25, 2012. The academy will run Feb. 15 through April 4, 2012.


“The Manship School’s political communication program trains students in the practical aspects of politics,” said Bob Mann of the Manship School’s Reilly Center. “This new academy is a natural extension to the community of the training we offer our students every day.


“The academy’s focused, thematic approach to practical politics is designed for potential candidates, individuals interested in working on a political or public affairs campaign or those interested in learning more about the political process,” he added.


Each week, the academy will focus on a different topic and will host a guest or guests who are noted for their expertise in that particular area of political campaigning.


“The experts we’re bringing in are some of the best in the nation,” said Fletcher. “With their skills and decades of experience, they will prepare emerging leaders for public life.”


Speakers will include:

  • Robert Green, principal at Penn Schoen Berland, Washington, D.C. market research and political consulting firm, winner of the 2010 Reed Award for “Best U.S. Public Affairs Campaign.”
  • John Maginnis, publisher of, editor of a weekly syndicated column and author of two books on Louisiana politics.
  • Rich Masters, partner at Qorvis Communication, served as communications director and legislative director for U.S. Sen. Mary Landrieu. A former TV journalist, Masters is recognized as one of the top political and media relations experts in the U.S.
  • Sally Nungesser, principal of Nungesser Consulting, LLC, a political fundraising firm that has raised millions for Louisiana candidates.
  • Timmy Teepell, director of the OnMessage Inc. Baton Rouge office, is the former chief of staff to Louisiana Governor Bobby Jindal, and campaign consultant for the Republican Governors Association.
  • Gerry Tyson, founder of The Tyson Organization in 1983, an innovative Democratic voter contact firm.
  • John Weaver, political consultant who worked on Sen. John McCain’s presidential campaigns of 2000 and 2008 and now is a senior advisor to GOP presidential candidate Jon Huntsman
  • Murshed Zaheed, communications executive for New Partners, a Washington, D.C. consulting firm, has worked with new media and strategic planning for various organizations, including non-profit advocacy and high-profile political campaigns


The course is open to the public, although enrollment will be capped at 25. The fee is $500.


Participants attending at least seven of the nine sessions will earn certificate attesting that they have successfully completed the academy’s course of study. Five Manship School students will be admitted on scholarship.


All applications must be submitted by January 1, 2012. Applications can be emailed to Emily Tiller at or mailed to:           


           Manship School’s Academy of Applied Politics
           c/o Emily Tiller
           211 Journalism Building
           Baton Rouge, LA 70803


An integral part of LSU’s Manship School of Mass Communication, the Reilly Center for Media & Public Affairs promotes greater understanding and cooperation between the academic world and practical politics. Its mission is to generate thoughtful programs, dialogue and research about mass communication and its many-faceted relationships with social, economic and political issues. The Reilly Center uses the intellectual muscle of the school’s faculty to help address practical problems and advance good-government initiatives.


Evident in everything the center does is its commitment to strengthen and advance the Manship School’s national leadership in media and politics. The center’s agenda is diverse and fluid – from the annual John Breaux Symposium, which hosts national experts to discuss a topic that has received little or no attention, to conducting the annual Louisiana Survey, a vital resource for policymakers that tracks advancements and regressions of citizen attitudes about state issues and services. Its action-oriented and partnership-driven philosophy underscores the Reilly Center’s dedication to tackling ideas and issues that explore the relationship of media and the public in democratic society.


For more information on the Academy of Applied Politics, or an application, visit, or contact Emily Tiller at 225-578-7312 or

Billy  Gomila 
LSU Media Relations

Posted on Monday, November 21, 2011