Areas of Study | LSU Manship School of Mass Communication

Areas of Study


Students pursuing a Bachelor of Arts in Mass Communication at the Manship School choose from one of five concentrations: digital advertising, journalism, political communication, public relations or pre-law.

Digital advertising student analyzing social media

Digital Advertising

Digital advertising allows students to learn traditional and digital advertising strategies to reach broad audiences through social media, apps, geofencing and other platforms. Students regularly collaborate with major national brands in their classes.

Career opportunities: Social media manager, creative director, account manager, copywriter

Journalism students on TigerTV broadcast set


Journalism focuses on storytelling across traditional and digital platforms. Students learn writing, research, visual and multimedia skills and have hands-on opportunities to work as a sports, investigative, political or general assignment journalist while still in school.

Career opportunities: Online content creator, television reporter or producer, investigative or political journalist


Political communicaiton student in the Louisiana State Capitol

Political Communication

Political communication blends politics, public relations, community outreach and issue-based advocacy to develop community leaders who help shape society.

Career opportunities: Campaign manager, policy advisor, lawyer, lobbyist, political journalist, speechwriter

Public relations students speaking behind podium

Public Relations

Public relations emphasizes strategic communication, planning and implementation for corporate, non-profit and government organizations. This concentration teaches skills ranging from strategic writing to planning a product launch to crisis communication. The Manship School has the #1 student public relations team in the nation!

Career opportunities: Public information officer, communications director, event planner, community outreach coordinator


Students from the Louisiana Statehouse Bureau in the Louisiana State Capitol

3+3 Pre-Law Program

The 3+3 Pre-Law Program combines your first year of law school with your senior year of undergraduate studies, saving you time and money. This concentration helps students develop skills critical to the legal field, including writing, interpersonal communication, research, public speaking and media management.

Career opportunities: Trial lawyer, finance law specialist, public advocacy, compliance officer