Dr. Charles Steinberg, Keynote
President, Pawtucket Pawsox
Dr. Charles Steinberg has been a leading baseball executive for more than 40 years
with the Baltimore Orioles, San Diego Padres, Los Angeles Dodgers, Boston Red Sox,
Commissioner Allan H. (Bud) Selig, and his current position as President of the Pawtucket
Red Sox, the Triple A affiliate of the Boston Red Sox. In addition, “Dr. Charles”
is the Director of Sports Communication at Emerson College in Boston, and he is also
helping Commissioner Emeritus Selig with his memoirs.
Throughout his career, he has helped revamp and re-energize the ballpark ambiance
and atmosphere, transforming the fan experience with ground breaking entertainment
and fan engagement, and enhancing life in the community with award-winning programs
for citizens, regardless of their affinity for baseball.
In more than a decade as Executive Vice President of the Boston Red Sox, Dr. Steinberg
was responsible for orchestrating ceremonies that ranged from Opening Days to World
Series Parades, and that included the dramatic nationally-televised ceremony at Fenway
Park following the Boston Marathon bombings in 2013. He introduced the playing of
“Sweet Caroline” on a nightly basis, created the Fenway Ambassadors good will troupe,
and helped establish the Red Sox Scholars program to provide middle schoolers with
college scholarships of $10,000 each.
During his tenure, the Red Sox set a major league record with 820 consecutive sell
outs over a 10-year period.
With the Los Angeles Dodgers, he was Executive Vice-President/Marketing & Public Relations
and Chief Marketing Officer. He orchestrated the year-long ceremonies that paid tribute
to the club’s 50th Anniversary in Los Angeles, including an historic trip to China
and a phenomenal charity exhibition game at the Los Angeles Memorial Coliseum played
before the largest crowd in professional baseball history--a Guinness World Record
of 115,300. And, he created and produced a three-day baseball musical tribute at
the Hollywood Bowl before more than 50,000 people. The Dodgers led Major League Baseball
in attendance during his tenure.
Dr. Steinberg had similar responsibilities with the San Diego Padres, for whom he
was a key contributor to the city’s successful campaign to build Petco Park, which
saved major league baseball in San Diego. The Padres also established franchise records
in attendance during his tenure.
He started his career spending 19 years with his hometown Baltimore Orioles, rising
from intern to head of Public Relations. During that time, he was Hall of Fame Manager
Earl Weaver’s statistician, and he also orchestrated the ceremonies that closed Memorial
Stadium and that opened Oriole Park at Camden Yards. He worked for the Orioles while
earning his undergraduate degree from the University of Maryland and his doctorate
from Maryland’s dental school, and continued his front office work while also assuming
the role of team dentist.
With all of his clubs, he has headed the clubs’ relationship with the community via
public relations and outbound marketing, ballpark entertainment and special events,
advertising, television and video production, and innovative fan services departments.
Each of the four franchises established attendance records during his tenure, and
he has helped produce Postseason ceremonies in 13 different seasons.
An Emmy Award Winner, a Telly Award Winner, and a musician and songwriter, Dr. Charles’s
compositions have been recorded by Marilyn McCoo & Billy Davis Jr., and others. He
performed “Take Me Out to the Ballgame” on the Fenway Park organ during Jimmy Buffett’s
concerts in 2004, was part of a group that sang on the Dropkick Murphys’ hit song,
“Tessie,” and had a cameo with Drew Barrymore in the Farrelly Brothers’ hit film,
In 2014, the New England Region of the Anti-Defamation League honored him for helping
Boston heal from the wounds of the Boston Marathon tragedy and for the community programs
he helped create.
Also in 2014, the Information Display and Entertainment Association, the organizing
body of all sports venue entertainment officials, enshrined Dr. Charles into their
IDEA Hall of Fame.