2021 J Terrell Brown Venture Challenge Finalists Announced

April 6, 2021

BATON ROUGE - Three LSU student businesses have been selected to present in a live pitch competition for a share of $25,000 in the 2021 J Terrell Brown Venture Challenge on April 15 from 6:00 p.m. – 8:00 p.m. The event will be live-streamed via the E. J. Ourso College of Business YouTube channel.

Thirty-three teams had business plans considered for the J Terrell Brown Venture Challenge’s semi-final round. All projects were judged and scored by a panel of members in the entrepreneurial network.

The three finalists are:

  • Debtle - a cloud-based software that automates, improves, and simplifies the negotiation and settlement of overdue customer accounts.
  • Mallard Bay - an Airbnb-style experience from start to finish providing a marketplace for outfitters to book more hunts, access more hunters, and find new adventures and plan outdoor guided hunts with real-time availability, secure payments, and quality assurance.
  • Split Culture - Split Culture technology puts cell science to work smarter to answer the most pressing biological questions of today and tomorrow.

At the live pitch event, these three finalists will give a 10-minute investor pitch to both the panel of judges and a live audience. A 10-minute question and answer session follows each presentation with the group of judges made up of local business professionals and investors. 

“New businesses drive the economy and improve the world, but many great ideas are not pursued because of how hard it can be to get started,” said Terrell Brown. “The Challenge is an exciting program because student winners can earn the kind of added investment capital they may need to help them pursue their visions and make their startup dreams come true.”

The competition judges will determine how to divide $25,000 among the three winners based on their presentations. The maximum amount per team is $15,000, and all finalists are guaranteed a cash reward. In addition to the $25,000 prize money, the Brown Family is offering an additional $25,000 to the finalist in the form of a convertible note at the option of the participants.


The mission of the Stephenson Entrepreneurship Institute is to promote and foster entrepreneurial practices through education, outreach and research. An integral part of LSU’s E. J. Ourso College of Business, the SEI utilizes its various programs and other means to address the challenges of entrepreneurship and to positively impact students, the regional economy, the state of Louisiana and the nation. A generous donation by LSU alumni Emmet and Toni Stephenson made the continued development of the college’s entrepreneurship institute possible. For more information, visit the SEI website or call 225-578-0313.



Elizabeth Eaton
E. J. Ourso College of Business