Andrew Long

Andrew R. Long

Assistant Professor, Department of Marketing
2100C Business Education Complex South
501 South Quad Drive
Baton Rouge, LA 70803
Phone: 225-578-7418
Fax: 225-578-8616
Office Hours: Tue./Thu. 9:00 AM - 10:30 AM

Biographical Summary

Professor Long conducts research on consumer and managerial decision making and cognition. His projects focus on knowledge structure and causal reasoning in financial decision making and product perceptions. Professor Long teaches classes in marketing analytics and research, consumer behavior, and marketing strategy.

Interests

  • Teaching Interests: Marketing analytics, marketing research, consumer behavior, marketing strategy
  • Research Interests: Decision making, knowledge structure, causal reasoning, higher-level cognition, consumer behavior

Selected Research Publications

  • Long, A., Fernbach, P. M., and De Langhe, B. (2018). Circle of Incompetence: Sense of Understanding as an Improper Guide to Investment Risk. Journal of Marketing Research, 55(4), 474-488.

Media Contributions

  • Internet; MarketWatch; "The idea of investing in what you know' is more dangerous than you think." https://www.marketwatch.com/story/the-idea-of-investing-in-what-you-know-is-more-dangerous-than-you-think-2018-07-18; 2018

Employed by LSU since

August 15, 2018