LSU Professional Sales Institute to Hold 2022 Sales Symposium

March 14, 2022

BATON ROUGE – The 2022 LSU Sales Symposium will focus on emerging sales roles and structures in today's digital selling environment. All area business leaders, sales professionals, business owners, or anyone in a front-line decision-making position at a company are invited to attend the symposium on April 22 from 8 a.m. to 6 p.m. at the LSU’s Business Education Complex, 501 S. Quad Drive. This event is organized by the LSU Professional Sales Institute (PSI), part of the Department of Marketing in the E. J. Ourso College of Business.

“COVID and its disruptions have created a challenging landscape for sales professionals,” said LSU PSI Director Greg Accardo. “Business-to-business sales are more difficult than ever before. Adaptation is the key to exceeding sales goals. The LSU Sales Symposium will introduce attendees to the future of professional selling, emerging sales roles & structures, and advanced sales technologies. Sales executives, managers, and reps will gain valuable insight into the latest trends and advances critical to sales success in a challenging environment.”

This year’s keynote speakers are Steve Pacinelli, CMO at BombBomb, and Ethan Buete, Chief Evangelist at BombBomb. BombBomb is a video messaging system that aids sales teams in pulling in more engaged leads.

Symposium speakers:
Frank Pinder, B2B DecisionLabs
Julio Melara, Baton Rouge Business Report
Tony Pante, SAP SE
Nawar Chaker, LSU Department of Marketing
Bryan Hochstein, University of Alabama Department of Marketing
R. Scott Gillum, Carbon Design
Usman Sheikh, xIO
Kip Knight, Thomvest Ventures, CMO Coaches, author of Learn to Leap

The individual registration fee is $125 per person and includes lunch, a cocktail networking reception, and parking. Companies may select the corporate package, which includes admission for ten individuals for $1,000. Additional details and the online registration form are available at https://www.lsu.edu/business/psi/newsevents/sales-symposium.php .

Contact PSI at 225-578-8797 or psi@lsu.edu for any questions.

 

About the Professional Sales Institute

The Professional Sales Institute (PSI) is a partnership between LSU and industry, dedicated to the discovery and dissemination of sales knowledge and to the development of professional sales leaders. PSI offers a professional sales concentration within the Bachelor of Science in Marketing, which consists of three classes – professional sales, sales management, and a sales practicum. Another component of the PSI assists companies looking for interns and full-time professional sales employees. More information is available on our home page.

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Bridget Conrad
E. J. Ourso College of Business
225-578-4184
bconra2@lsu.edu