Department of Marketing Professor Judith Anne Garretson Folse wins American Marketing Association Mentorship Award

February 19, 2022

BATON ROUGE- Department of Marketing Professor Judith Anne Garretson Folse was one of two professors to receive the Retail and Pricing Special Interest Group's Mentorship Award at the American Marketing Association Winter Educator's Conference in Las Vegas on February 18-20.

This award recognizes outstanding mentors of doctoral students or junior scholars in the retailing and/or pricing research areas. Along with four award presentations, the conference also included special and competitive sessions along with several receptions, poster presentations, and networking opportunities.

Professor Judith Anne Garretson Folse holds the Ourso Family Distinguished Chair of Marketing Research. She is co-director of the Department of Marketing’s the Graduate Studies PhD Program, director of digital marketing programs, and has taught at LSU since 2000. Her research focuses on consumer-based strategy through explorations of source and message effects (persuasion), consumption emotions (e.g., gratitude, pride, regret, empathy) and frontline employee (FLE)/customer interactions with theoretically and managerially relevant implications for advertising, services, and B2C relationship marketing decisions.

Folse’s work has appeared in the Journal of Marketing, the Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Retailing, Journal of Advertising, Psychology & Marketing, Journal of Advertising Research, Journal of Public Policy & Marketing, and Journal of Business Research. She’s received the Journal of Advertising Best Paper of the Year award, three college level research awards, and five university recognized teaching awards while at LSU. Professor Folse has chaired or co-chaired multiple doctoral dissertations and served on the editorial review boards for the Journal of Advertising, Journal of Public Policy & Marketing, Journal of Business Research, and the Journal of Consumer Behaviour, and as an associate editor for the Journal of Consumer Marketing.

                     Judith Folse Award                               Judith Folse award


About the American Marketing Association

The American Marketing Association strives to be the most relevant force and voice shaping marketing around the world, an essential community for marketers. In 2015, the “Next AMA” launched four transformational strategies for its North American operations:

Committing to Service Leadership to customers, members, and stakeholders.
Providing a proactive, differentiated, and modern voice for a single unified, One AMA brand, One AMA Community.
Establishing an Intellectual Agenda that is harmonized across all platforms and channels based on an editorial strategy to feature the tension between Best Versus Next Practices™.
Building a personalized and connected Marketplace of knowledge that engages the AMA in a single community—always on, always connected … One AMA Community.

About the Department of Marketing

The Department of Marketing at LSU’s E. J. Ourso College of Business prepares its students for careers in sales/management, advertising, buying, product development, retailing, and market research. Our mission is to enhance and advance the reputation for excellence of the department, the college, and the University through high-quality, transformative research programs. For more information, visit the Department of Marketing website or call 225-578-8684.


Bridget Conrad
E. J. Ourso College of Business