LSU Professional Sales Institute Named Full Member of the University Sales Center Alliance

January 5, 2022

BATON ROUGE- LSU’s Professional Sales Institute (PSI) was recently elevated to full membership status in the University Sales Center Alliance (USCA). PSI has officially met the rigorous requirements of full membership in the community of sales educators who are dedicated to advancing the sales profession through teaching, research, and outreach. Out of the 70 schools that are members of USCA, only 37 have reached full membership status.

“By being recognized as a full member of the University Sales Center Alliance, the LSU Professional Sales Institute is now among the top sales education and research institutions both nationally and internationally. This designation is the cumulation of over seven years of hard work, due diligence, and exceptional leadership from the E. J. Ourso College of Business. Our faculty, students, staff, corporate supporters, and alumni deserve all the credit for this tremendous step in our mission in creating the next generation of sales leaders. The best is yet to come,” said LSU Professional Sales Institute Director Greg Accardo.

Full members of the USCA are actively involved in fulfilling the organization's mission. Members help advance the selling profession by setting and monitoring sales program standards, sharing best practices, enhancing sales curricula, and preparing students for careers in sales. All universities interested in joining the alliance must first be an associate member for at least 12 months in good standing and meet all requirements for associate membership even if the university meets the criteria for full membership status. In addition, associate membership serves as a mentoring period during which full members may assist a university working towards full membership.

 

About the University Sales Center Alliance

The University Sales Center Alliance (USCA) is a consortium of sales centers connecting university faculty members with many different backgrounds and areas of expertise. Together, these credible and innovative educators advocate for the continuing advancement of the sales profession through teaching, research, and outreach. USCA’s mission is to advance the selling profession through setting and monitoring sales program standards, sharing best practices, enhancing sales curricula, and preparing students for a career in sales.

 

About the Professional Sales Institute

The Professional Sales Institute (PSI) is a partnership between LSU and industry, dedicated to the discovery and dissemination of sales knowledge and to the development of professional sales leaders. PSI offers a professional sales concentration within the Bachelor of Science in Marketing, which consists of three classes – professional sales, sales management, and a sales practicum. Another component of the PSI assists companies looking for interns and full-time professional sales employees. More information is available on our home page.

 

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Bridget Conrad
E. J. Ourso College of Business

225-578-4184
bconra2@lsu.edu