Marketing Department demonstrates Eye-Tracking and Facial Emotion Recognition Software at LSU Day

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Andrew Kuo demonstrates software

April 29, 2019

BATON ROUGE - LSU students, faculty and staff represented the university during LSU Day at the Louisiana State Capitol April 16, 2019. The event provided an opportunity to remind the Louisiana Legislature, as well as visitors to the Capitol, how LSU benefits our state.

Associate professors, Andrew Kuo and Dan Rice, demonstrated the technology in development from the LSU Behavioral Research Lab. The Behavioral Research Lab has positioned the E. J. Ourso College of Business as a worldwide leader in consumer research, drawing top faculty, students and practitioners to LSU. As technology evolves at an ever-increasing pace, it is vital that Louisiana continues to invest in the long term growth and capabilities of the lab to establish the lab as a community resource that will aid in projects both on and off campus, to promote economic growth and better business practices.

The demonstration at LSU day promoted eye tracking and facial emotion recognition software. Emotions play a significant role in the decisions that consumers make every day. Traditional methods of measuring consumer emotions are subjective, imprecise and sometimes invasive. New technology in the form of eye-tracking and computer-assisted facial emotion analysis allows researchers to capture emotions and attention with greater accuracy across a variety of consumption contexts.

The technology in the LSU Behavioral Research Lab has been used to study a wide variety of topics, including branding, decision making and advertising effectiveness. Data collected through the lab has led to scholarly publications in top academic journals as well as partnerships with local businesses in the Baton Rouge community.

About the Behavioral Research Lab

The Business Education Complex at LSU is home to the E. J. Ourso College of Business’s Behavior Research Laboratory. This state-of-the-art facility provides the E. J. Ourso College’s faculty and students with the means to conduct cutting-edge, technology-based marketing research.  The lab was launched in 2012 to coincide with the opening of the Business Education Complex. To sign up to participate in a study, log in to our Sona Systems page.

About the LSU Department of Marketing

The Department of Marketing at LSU’s E. J. Ourso College of Business prepares its students for careers in sales/management, advertising, buying, product development, retailing and market research. Our mission is to enhance and advance the reputation for excellence of the department, the college, and the University through high quality, transformative, research programs; by using innovative, challenging and effective learning techniques; with significant engagement in the forms of leadership in regional, national, and global discipline organizations, consulting, speaking engagements, and participation in programs and conferences; and by contributing to the competitiveness of the State of Louisiana. For more information, visit the Department of Marketing website or 225-578-8684.

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Elizabeth Eaton
E. J. Ourso College of Business
225-578-7833