LSU Professional Sales Institute to Hold Symposium

September 26, 2018

BATON ROUGE – The inaugural LSU Sales Symposium will benefit sales professionals at all levels with sessions exploring the latest in sales management, technology, messaging, CRM and inbound sales. The symposium will be held from 10:00 a.m. – 5:00 p.m. on Nov. 16 at the Business Education Complex on the LSU campus. This event is organized by the LSU Professional Sales Institute, part of the Department of Marketing in the E. J. Ourso College of Business.

“Technology has created a challenging landscape for sales professionals,” said LSU PSI Director Greg Accardo. “Business-to-business sales is more difficult than ever before. Adaptation is the key to exceeding sales goals. The LSU Sales Symposium will introduce attendees to the future of professional selling. Sales executives, managers and reps will gain valuable insight into the latest trends and advances critical to sales success.”

The keynote is JD Sherman, president and COO of HubSpot, an inbound marketing and sales software that helps companies attract visitors, convert leads and close customers.

Symposium speakers:
Yashar Atefi, LSU Department of Marketing
Jared Broussard, BlinkJar Media
Howard Dover, Center for Professional Sales and clinical professor of marketing and sales coach at the University of Texas Dallas
Brian Gardner, SalesProcess360 and author of “ROI from CRM: It’s About Sales Process, Not Just Technology”
Jason Jordan, Vantage Point & author of “Cracking the Sales Management Code”
Scott Weinhold, sales messaging consultant

The individual registration fee is $125 per person and includes lunch, a cocktail networking reception and parking. Companies may select the corporate package which includes admission for 10 individuals for $1,000. Additional details and the online registration form are available at

Contact PSI at 225-578-8797 or for any questions.

About the Professional Sales Institute
The Professional Sales Institute (PSI) is a partnership between LSU and industry, dedicated to the discovery and dissemination of sales knowledge and to the development of professional sales leaders. PSI offers a professional sales concentration within the Bachelor of Science in marketing, which consists of three classes – professional sales, sales management, and a sales practicum. Another component of the PSI assists companies looking for interns and full-time professional sales employees. Visit the PSI home page for more information.

“Like” us on Facebook (LSUOursoCollege) or follow us on Twitter and Instagram (@lsuoursocollege).


Contact: Angela McBride
225-578-7833 (o)