Sales Competition Provides Real-World Experience, Contacts

sales team

2018 Profession Sales Institute Internal Sales Competition winners (left to right): Eve Heitman (4th), Connor Stampley (2nd), Danielle Lightfoot (1st) and Eliot Turner (2nd)

March 1, 2018

BATON ROUGE – LSU Professional Sales students recently competed in business-to-business, or B2B, sales scenarios for the Jack W. Salisbury Scholarship Awards during the E. J. Ourso College of Business Professional Sales Institute’s third annual Internal Sales Competition and Career Fair.

Those students who placed were:
• First Place – Danielle Lightfoot, a senior marketing major from Prairieville, La., won a scholarship of $1,000.
• Second Place – Connor Stampley, a senior marketing major from Lafayette, La., won a scholarship of $500.
• Third Place – Eliot Turner, a senior marketing major from Columbus, Ga., won a scholarship of $300.
• Fourth Place – Eve Heitman, a senior marketing major from Baton Rouge, won a scholarship of $200.
Students had 20 minutes to complete the scenario while a panel of judges graded their performance in real-time via closed-circuit TV. Each student competitor was provided the case months in advance to prepare and meetings were held where questions could be answered and feedback given.
“The students who graduate from the LSU Professional Sales Institute enter the workforce with the fundamentals required to start a successful sales career,” said Ken Harrell, director, CMA Technology Solutions. “CMA succeeds when we extend internships and employment opportunities to students in the program. When they join our team we see improved sales, satisfied customers and faster growth for our company.”  
Aflac, MassMutual Louisiana, Hewlett Packard Enterprise, BXS Insurance, CMA Technology Solutions and Gartner were on hand for the event. Their representatives served as judges for the competition and networked with students during the career fair.
“Through this event, students in our professional sales concentration demonstrate their skills while connecting with our corporate partners,” said Greg Accardo, director of LSU PSI. “It’s a great showcase that ends with scholarships for four deserving students.”
About the Professional Sales Institute
The Professional Sales Institute (PSI) is a partnership between LSU and industry, dedicated to the discovery and dissemination of sales knowledge and to the development of professional sales leaders. PSI offers a professional sales concentration within the Bachelor of Science in Marketing, which consists of three classes – professional sales, sales management, and a sales practicum. Another component of the PSI assists companies looking for interns and full-time professional sales employees.
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Angela McBride
LSU E. J. Ourso College of Business