Those students who placed were:
• First Place – Danielle Lightfoot, a senior marketing major from Prairieville, La.,
won a scholarship of $1,000.
• Second Place – Connor Stampley, a senior marketing major from Lafayette, La., won
a scholarship of $500.
• Third Place – Eliot Turner, a senior marketing major from Columbus, Ga., won a scholarship
• Fourth Place – Eve Heitman, a senior marketing major from Baton Rouge, won a scholarship
Students had 20 minutes to complete the scenario while a panel of judges graded their
performance in real-time via closed-circuit TV. Each student competitor was provided
the case months in advance to prepare and meetings were held where questions could
be answered and feedback given.
“The students who graduate from the LSU Professional Sales Institute enter the workforce
with the fundamentals required to start a successful sales career,” said Ken Harrell,
director, CMA Technology Solutions. “CMA succeeds when we extend internships and employment
opportunities to students in the program. When they join our team we see improved
sales, satisfied customers and faster growth for our company.”
Aflac, MassMutual Louisiana, Hewlett Packard Enterprise, BXS Insurance, CMA Technology
Solutions and Gartner were on hand for the event. Their representatives served as
judges for the competition and networked with students during the career fair.
“Through this event, students in our professional sales concentration demonstrate
their skills while connecting with our corporate partners,” said Greg Accardo, director
of LSU PSI. “It’s a great showcase that ends with scholarships for four deserving
About the Professional Sales Institute
The Professional Sales Institute (PSI) is a partnership between LSU and industry,
dedicated to the discovery and dissemination of sales knowledge and to the development
of professional sales leaders. PSI offers a professional sales concentration within
the Bachelor of Science in Marketing, which consists of three classes – professional
sales, sales management, and a sales practicum. Another component of the PSI assists
companies looking for interns and full-time professional sales employees.
“Like” us on Facebook (LSUOursoCollege) or follow us on Twitter and Instagram (@lsuoursocollege).