LSU Earns Individual, Team Honors in Bayou Sales Challenge

team with trophy

From left to right: Eliot Turner (team alternate), Danielle Lightfoot, Eve Heitman, Lauren Olivier, Molly Fix (team alternate) and Greg Accardo, PSI director

March 6, 2018

BATON ROUGE – LSU Professional Sales Institute students turned in impressive performances during the 2018 Bayou Sales Challenge held at Nicholls State University on March 1-2, 2018. Lauren Olivier, a sophomore marketing major from Catahoula, La., was named the first-place overall individual champion. The LSU Sales Team finished the competition second behind Florida State University.

In addition to Olivier, the other LSU team members were Danielle Lightfoot, a senior marketing major from Prairieville, La.; Andy Hutchings, a senior marketing major from Lake Charles, La. and Eve Heitman, a senior marketing major from Baton Rouge.
In its 15th year, the sales competition featured teams from LSU, Nicholls State University, Florida State University, Southeastern Louisiana University, Southern University, University of Louisiana-Lafayette, University of North Alabama and Xavier University.
Teams and individual students compete in high-pressure sales simulations in Nicholls State’s Sales and Interactive Training Lab. The top two students faced off in head-to-head competition. The event also featured panel discussions and a career expo.
Greg Accardo, director of the LSU Professional Sales Institute, said that for the members of the LSU Sales Team, the competition was beneficial in more ways than one.
“The Bayou Sales Challenge attracts some of the best collegiate-level sales talent,” said Accardo. “The event allows our students to demonstrate their knowledge and skills in a rewarding, competitive environment. The companies that underwrite and judge the competition use the opportunity to interview students for employment opportunities. We find that student involvement with the LSU Sales Team results in nearly a 95 percent chance of job placement by graduation.”
About the Department of Marketing
The Department of Marketing at LSU’s E. J. Ourso College of Business prepares its students for careers in management, advertising, buying, product development, retailing and sales. The department offers both a bachelor’s and PhD in marketing and is home to the Professional Sales Institute and the Behavior Research Lab. For more information, visit our home page or 225-578-8684. 
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Angela McBride
LSU E. J. Ourso College of Business