Marketing Instructor Chosen to Serve as Guest Coach for LSU Baseball
June 13, 2018
BATON ROUGE – Monica Santaella, a marketing instructor in the E. J. Ourso College of Business, served as guest coach for LSU baseball during the team’s April 10 matchup against Louisiana Tech.
Students in Santaella's principles of marketing course nominated her for the honor.
“I am humbled by the actions of my students,” said Santaella. “During my time as an instructor at LSU, I have engaged with many student-athletes. I have taught many of our baseball players. I always learn from them as well.”
Santaella’s guest coach role included a comprehensive tour of Alex Box Stadium where she got to see what student-athletes experience before a game. She also spoke with head coach Paul Mainieri. It was not the first time Santaella had encountered the coach.
“It was a meaningful conversation. As a graduate assistant for the LSU System, I got to see Coach Mainieri when he visited the LSU board right after he was hired. I shared the story when we talked before the game.”
In her roles as an instructor and undergraduate advisor, Santaella encounters students who want to pursue careers in the business side of sports.
“Experiences like this one help me to better prepare my students for the opportunities that await them, especially in marketing. LSU gives all my students great experiences, including helping to market the university as a major athletic powerhouse.”
Santaella infuses instruction with relatable examples. When attending a marketing conference in Kentucky, she made a trip to the Louisville Slugger Museum. By learning how the company manufactures and markets its bats, she gained examples to engage student-athletes as well as the engineering, sports administration and communication students who take her courses.
With many of her students expressing an interest in working for Marucci Sports, a Baton Rouge manufacturer of premium products for the baseball and softball markets, Santaella used connections forged through professional organizations like Sales and Marketing Executives of Greater Baton Rouge to meet founder Jack Marucci and learn more about the company.
“It was amazing to hear from him. Marucci is now a major company that competes with the likes of Under Armour and Nike. A company from Baton Rouge now has the largest market share of bats, and they are not stopping there.”
Santaella can identify with Marucci’s quest for more. Her passion for teaching and drive to learn more about topics that interest her students are unstoppable.
About the Department of Marketing
The Department of Marketing at LSU’s E. J. Ourso College of Business prepares its students for careers in management, advertising, buying, product development, retailing and sales. For more information, visit lsu.edu/business/marketing or 225-578-8684.
Contact: Angela McBride