LSU SEI Partners With Lemonade Day Louisiana to Host Press Conference and Backpack Stuffing Event

The partnership continues this year with a kickoff press conference on Tuesday, March 21 at the LSU E. J. Ourso College Business Education Complex (BEC) at 9 a.m. in Baton Rouge. Notable partners and sponsors attending include: Lemonade Day Louisiana Co-Founder and Raising Cane’s Chicken Fingers Chief Executive Officer Todd Graves, Louisiana Secretary of State Tom Schedler, Lemonade Day Louisiana Co-Founder John Georges, Lemonade Day Louisiana Baton Rouge City Champion Mike Polito, Lafayette City Champion Richard Zuschlag, and dozens of metro youth. Immediately following the press conference, LSU volunteers will stuff more than 25,000 backpacks in the BEC Rotunda.

“Lemonade Day shares the same values of entrepreneurialism, teamwork and community giving that we instill in our students every day. It has been a privilege for us to partner with such an amazing organization,” said Richard White Jr., dean of the E. J. Ourso College.

SEI offers a number of programs and events designed to promote innovative approaches to identifying needs and solving problems through an entrepreneurial view of opportunity, recognition and realization. It is dedicated to providing students with the experience and network essential to entrepreneurship.

Lemonade Day is a free, fun, experiential learning program that teaches kids how to start, own and operate their very own business – a lemonade stand. It has spread to more than 57 cities in 23 states and three countries and will take place statewide in Louisiana on Saturday, May 6.

“This program would not be what it is today without the support of the LSU SEI,” said Jordan Piazza, executive director of Lemonade Day Louisiana. “LSU’s business faculty and staff share our mission in grooming the next generation of entrepreneurs and that is what this program embodies. We could not have asked for a better partner to assist us in our Baton Rouge market.”

Since 2010, Lemonade Day Louisiana has provided more than 100,000 youth statewide with the opportunity to become entrepreneurs. This year’s program is set to be the largest to date since entrepreneurs Georges and Graves introduced the program.

Across Louisiana, more than 25,000 youth are expected to participate in the program. Each child that registers receives a free backpack with an entrepreneur workbook or access to an online interactive program that teaches them the valuable lessons of Lemonade Day - including how to set a goal, make a plan, work the plan and achieve their dreams. Once a youth pays their investor back, he or she keeps all of the money earned and are encouraged to spend some, save some, and share some of the profit. On Lemonade Day, everyone has an important job to support these future entrepreneurs. The entire community is encouraged to purchase lemonade from the many stands that will be set up throughout the state on Saturday, May 6. Registration and participation are free, and all youngsters are encouraged to participate. Youth can now register for the program online by visiting

More than 30 corporate sponsors have teamed up to once again bring Lemonade Day to Louisiana, including Raising Cane's Chicken Fingers, The Advocate, MAPP Construction, Americana, Level Homes, and a host of statewide corporate sponsors and partners.

For a complete list of sponsors and partners, to sign-up, or learn about ways to get involved in Lemonade Day Louisiana, please visit

For information about sponsorships, partnerships or donations, please contact Lemonade Day Louisiana Executive Director Jordan Piazza at​


Angela McBride
LSU E. J. Ourso College of Business