"On the Forbes list of the most valuable college football programs in America, LSU is No. 3," Karam tells a group of LSU Football players. "The value is astronomical. It means people like you; people watch you.
"Who wants to leave here with your brand tarnished? If that happens, pro scouts, owners and coaches will wait longer to draft you and employ you. If you end up working outside of football and your brand is good through the way you handled the incredible exposure you had, employers are able to see you in a positive way."
To ensure this, Karam preaches his "golden rule" of personal branding - managing one's expressions.
"Images of you (in other people's minds) are created in 1/24th of a second," Karam says, "so it's important that you find your default look and tweak it to be neutral - not too angry and not too happy."
To hear more from Karam, watch a recent presentation on Louisiana Public Broadcasting's News Makers.