Fifth Annual Lemonade Day Louisiana Launches in Baton Rouge and Lafayette

Children and LSU faculty and staff celebrate Lemonade Day.

Kickoff for the fifth annual Lemonade Day Louisiana.  

March 26, 2015

BATON ROUGE – Over the past five years, Lemonade Day Louisiana has provided more than 50,000 youth across Louisiana with the opportunity to become entrepreneurs. On Saturday, May 2, these young entrepreneurs are expected to participate in the fifth annual Lemonade Day, which is set to be largest to date, since entrepreneurs John Georges and Todd Graves introduced the program in 2010.

Lemonade Day Louisiana is a free, community-wide program that fosters entrepreneurship and character development among Louisiana’s youth by supporting them in establishing and operating their own lemonade businesses. Young entrepreneurs are provided with a free backpack, which contains detailed support materials, including an “Entrepreneur Workbook, Marketing Tips and Mentor Guide” to help them establish their lemonade stand. These “lemonaders” are advised to spend a little, save a little and share a little, donating a portion of their proceeds to a local charity of their choice. After covering their expenses and paying back their investors, children are encouraged to open a youth savings account. Registration is free and all youngsters are encouraged to participate. Youth can register online at lemonade.org/louisiana.

 

Graves and Georges were joined on Thursday, March 26 by Lemonade Day Baton Rouge City Champion Layne McDaniel; Lafayette City Champion, Acadian Companies Chairman and CEO Richard Zuschlag; New Orleans City Champion and Crescent Bank & Trust CEO Gary Solomon; LSU Stephenson Entrepreneurship Institute Interim Director Robin Kistler and dozens of metro youth, as well as regional business leaders, to officially kickoff the event in Baton Rouge and Lafayette.

 

Immediately following the announcement, volunteers from LSU and other organizations stuffed thousands of backpacks with entrepreneur materials that Lemonade Day participants will receive statewide.

 

“Lemonade Day has become an annual tradition in Louisiana and will have a significant impact on our future business leaders for decades to come,” Georges said. “I am once again challenging the entire state to get involved and help us open more than 18,000 new businesses on Lemonade Day.”

 

“We are overwhelmed by the success of this program in the past five years,” said Graves, founder, CEO, fry cook and cashier of Raising Cane’s Chicken Fingers. “We look forward to growing the next generation of Louisiana entrepreneurs for years to come.”

 

More than 17,000 youth across Louisiana participated in last year’s program. Thousands of lemonade stands were set up throughout the state, with young entrepreneurs donating thousands of dollars to charity. Louisiana is one of more than 40 regions in the United States and Canada to participate in Lemonade Day.

 

For a complete list of sponsors and partners, to sign up or learn about ways to get involved in Lemonade Day, visit lemonade.org/louisiana. For information about sponsorships, partnerships or donations, contact Lemonade Day Louisiana Executive Director Jordan Piazza at 225-445-4958 or ladirector@lemonadeday.org.

 

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Angela McBride
LSU E. J. Ourso College of Business
225-578-7833