Research Faculty Directory | LSU Department of Marketing

Research
Research Faculty Directory
Yashar Atefi

Yashar Atefi

Assistant Professor
Department: Department of Marketing
Education: Ph D Business Administration / Marketing, University of Houston
Teaching Interests: Sales Management, Professional Selling, Marketing Management
Research Interests: Sales Force Effectiveness, Empirical Modeling
Phone: 225-578-2198
Judith Anne Folse

Judith Anne Garretson Folse

Professor
Ourso Family Distinguished Chair of Marketing Research
Department: Department of Marketing
Education: Ph D Marketing, University of Arkansas
Teaching Interests: Promotion, Consumer Behavior, Experimental Design
Research Interests: Consumer-based strategy with an emphasis on source and message effects (persuasion), consumption emotions (e.g., gratitude, pride, regret, empathy) and frontline employee (FLE)/customer interactions with theoretically and managerially relevant implications for advertising, services and B2C relationship marketing decisions
Phone: 225-578-6539
Email: folse@lsu.edu
Andrew Kuo

Andrew Kuo

Associate Professor
Department: Department of Marketing
Education: Ph D Marketing, University of Florida
Teaching Interests: Consumer Behavior, Strategy, Research Methods
Research Interests: Attention, Perception, Branding, Corporate Social Responsibility, New Media
Phone: 225-578-7687
Email: akuo@lsu.edu
Kristina Lindsey Hall

Kristina Lindsey Hall

Assistant Professor
Department: Department of Marketing
Education: Ph D Marketing, The University of Alabama
Teaching Interests: Marketing Management, Marketing Strategy, Services Marketing, Consumer Behavior
Research Interests: Organizational Frontlines and Service Marketing including research on: Frontline employee-customer interactions, service failure and recovery, customer and employee engagement, the sales and service interface, and the influence of technology integration on service management
Phone: 225-578-8321
Andrew Long

Andrew R. Long

Assistant Professor
Department: Department of Marketing
Education: BA Psychology, Vanguard University of Southern California
Teaching Interests: Marketing analytics, marketing research, consumer behavior, marketing strategy
Research Interests: Decision making, knowledge structure, causal reasoning, higher-level cognition, consumer behavior
Phone: 225-578-7418
Donald Lund

Donald James Lund

Associate Professor
Department: Department of Marketing
Phone: 225-578-8786
Email: dlund@lsu.edu
Ronald Niedrich

Ronald W. Niedrich

Department Chair and Professor
Robert S. Greer, Sr. Alumni Endowed Chair of Business Administration
Department: Department of Marketing
Education: Ph D Marketing, University of South Carolina
Teaching Interests: Consumer behavior, research methods
Research Interests: Consumer judgment and decision making
Phone: 225-578-9068
Dan Rice

Dan H. Rice

Associate Professor and Director of Graduate Studies-PhD Program (On sabbatical fall 2018, returning spring 2019)
Department: Department of Marketing
Education: Ph D Marketing, University of Florida
Teaching Interests: Marketing Management, Consumer Behavior, Digital Marketing, International Marketing
Research Interests: Consumer Response to Context, Perceptions of Product Bundles and Assortments, Construction of Brand Attitudes and Brand Beliefs, Determinants of Endorsement Effectiveness, Behavioral Theories of Pricing.
Phone: 225-578-8788
Courtney Szocs

Courtney Szocs

Assistant Professor
Department: Department of Marketing
Education: Ph D Marketing, University of South Florida
Phone: 225-578-8403
Jianan Wu

Jianan Wu

Associate Professor and Acting Director of Graduate Studies - PhD Program (fall 2018)
Department: Department of Marketing
Education: Ph D Business Administration, The Pennsylvania State University
Teaching Interests: Marketing Research, Marketing Analytics, International Marketing, Marketing Management
Research Interests: E-Commerce, Marketing Analytics, International Marketing
Phone: 225-578-7296